Brand Tone

Luxurious, Elegant, Traditional, Authentic, Sensory, Evocative, Pure, and Natural

Brand Values

• •Quality
• •Tradition
• •Uniqueness
• •Purity/Naturalism
• •Customer Experience

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., "elegant," "authentic," "sensory," "respectful"), and a "do's and don'ts" list for language.
• •Focus on "Luxury" and "Tradition" in Vocabulary: Consistently use words that evoke opulence, heritage, craftsmanship, and the natural origins of the products (e.g., "bespoke," "artisanal," "time-honored," "pure," "botanical").
• •Emphasize Sensory Details: Go beyond describing just the scent; describe the feeling, the experience, and the story the fragrance tells. Use evocative adjectives and imagery.
• •Maintain Authenticity: Ensure claims about ingredients, processes, and origins are accurate and transparent. This builds trust and reinforces the value of tradition.
• •Consistency Across All Platforms: Ensure the tone is consistent from the website product descriptions and "About Us" page to Instagram captions, email marketing, and any potential ad copy. Review content regularly to ensure alignment.

Social Perception

The general perception of attar as a product category is often positive among enthusiasts who seek natural, long-lasting, and unique fragrances. There's an appreciation for the cultural heritage and craftsmanship associated with attars. Potential customers are likely those interested in niche perfumery, natural alternatives to alcohol-based perfumes, and scents with a connection to Middle Eastern and South Asian traditions.

Copy Examples

• •Step into a world of timeless elegance. Baqt Attar offers exquisitely crafted, alcohol-free attar oils that linger, telling a story of tradition and luxury with every note.
• •Discover the pure essence of nature's most captivating aromas. Our attars are a homage to ancient perfumery, delivering a rich, long-lasting scent experience unlike any other.
• •Baqt Attar: Where heritage meets luxury. Indulge in our unique, alcohol-free fragrances, each bottle a testament to the art of traditional attar creation.
• •Unveil your signature scent with Baqt Attar. Experience the profound depth and enduring allure of authentic, natural attar oils, crafted for the discerning individual.
• •More than a fragrance, it's an experience. Baqt Attar invites you to explore a collection of luxurious, traditional attar oils that enchant the senses and speak to the soul.