Brand Tone

motivational, results-oriented, and scientific/quality-focused. They use empowering language and emphasize achieving goals. There's also a community-building aspect, suggesting an inclusive and supportive tone. Promotional and accessible. Informative and trustworthy.

Brand Values

• •Evolution and Improvement: "Crescer é ficar maior, evoluir é ficar melhor" (Growing is getting bigger, evolving is getting better).
• •Quality and Efficacy: Commitment to high-quality ingredients, scientific research, and product effectiveness.
• •Transparency: Providing detailed information about ingredients and their scientific backing.
• •Goal Achievement: Positioning their products as allies in achieving personal and professional goals, particularly in physical and mental performance.
• •Innovation: Continuously researching and improving formulas based on the latest scientific discoveries.
• •Community: Fostering a supportive community dedicated to health and performance.

Best Practices

• •Focus on "Evolution, Not Just Growth": Consistently use language that emphasizes improvement, advancement, and becoming better, rather than just bigger or stronger.
• •Highlight Scientific Backing and Quality Ingredients: Regularly mention the commitment to research, high-purity inputs, and product efficacy to build trust and reinforce the quality value.
• •Use Empowering and Goal-Oriented Language: Frame product benefits in terms of achieving personal and professional aspirations, enhancing performance (both physical and mental), and overcoming challenges.
• •Maintain Transparency: Be open about what's in the products and why. Link to or reference the science where appropriate.
• •Foster a Sense of Community and Support: Use inclusive language ("we," "us," "your ally") and encourage users to join the "Evorox Community" in their journey towards their goals.

Social Perception

Positive: Customers seem to appreciate the taste and quality of some products, like the whey protein. The brand is perceived as having good quality and a decent reputation by some. The recent "REGULAR/APROVADO" status from ABENUTRI for their creatine in 2024 could improve trust. Mixed/Negative: The previous "REPROVADO" status for their creatine in 2023 by ABENUTRI likely caused some negative perception regarding product accuracy, although this seems to have been addressed in the 2024 report. Product ratings on e-commerce sites vary, with some products receiving moderate scores.

Copy Examples

• •Evolve Your Strength. Achieve Your Max. Evorox Nutrition. Stop just getting bigger. Start getting *better*. Our scientifically formulated supplements are designed with high-purity ingredients to fuel your evolution, helping you crush your personal and professional goals.
• •More Than Muscle. It's Total Performance. Fuel it with Evorox. Your ambition doesn't stop at the gym. Neither should your nutrition. Evorox is your daily ally, enhancing both physical power and mental clarity to conquer every challenge.
• •The Science of Your Success. The Quality You Demand. That's Evorox. We're transparent about what goes into your body. Every Evorox product is backed by research and crafted with the purest ingredients for results you can trust and feel.
• •Join the Evorox Evolution! Your Goals, Our Commitment. Become part of a community that thrives on progress. With Evorox, you're not just buying supplements; you're investing in a dedicated partner for your health and performance journey.
• •Unlock Peak Performance. Now ON SALE! Don't just dream about your best – achieve it. Evorox delivers the quality and efficacy you need to elevate your game. Shop our [Product Category, e.g., Performance Proteins] now and save!