Brand Tone

Practical and Solution-Oriented, Promotional and Value-Driven, Informative, Reassuring, Enthusiastic and Friendly, Aspiring to be Innovative

Brand Values

• •Value for Money: Offering competitive prices and deals.
• •Convenience: Providing a one-stop shop ("Sua NOVA FONTE DE CLICKs") for a variety of practical products.
• •Customer Trust and Security: Highlighting secure shipping and purchase guarantees.
• •Practicality and Problem-Solving: Focusing on products that offer tangible benefits and solutions to common needs.
• •Accessibility: Aiming to make a wide range of products easily available online.

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that clearly communicates product benefits and offer details. Avoid overly technical jargon unless the product demands it, and always explain terms if necessary.
• •Emphasize Value and Practical Solutions: Consistently highlight how products save customers money, time, or effort, or how they solve a specific problem effectively.
• •Maintain a Reassuring and Trustworthy Voice: Regularly incorporate phrases related to secure shopping, guaranteed purchases, and reliable shipping to build and maintain customer confidence.
• •Inject Friendly Enthusiasm (Especially on Social Media): Use positive language, welcoming phrases, and relevant emojis (where appropriate for the platform) to create a more approachable and engaging interaction.
• •Be Direct with Calls to Action: Clearly guide the user on what to do next (e.g., "Shop Now," "Discover More," "Get Yours Today," "Click the link in bio"). Ensure these are motivating and align with the value proposition.

Social Perception

Emerging e-commerce player, Focus on deals, Neutral to Cautiously Optimistic, The primary perception is shaped by the brand's own marketing, which aims to project reliability and value.

Copy Examples

• •Stop searching, start clicking! Sulpelicano is your new go-to for innovative gadgets and everyday essentials, all at prices that make you smile. Secure shipping, guaranteed satisfaction. Shop now and discover your next favorite find!
• •Tired of [common problem, e.g., messy cables]? Our new [product name] offers a sleek and simple solution! Keep your space tidy and your tech happy. Click the link in bio for a clutter-free life! #ProblemSolved #SulpelicanoFinds
• •🎉 Your Next Click = Big Savings! Discover Fresh Deals Inside Sulpelicano!
• •Imagine peaceful, mosquito-free evenings. Our 3-in-1 Electric Mosquito Killer doesn't just eliminate pests; it brings back your comfort, safely and effortlessly. Get yours and reclaim your nights!
• •Shop Smart, Worry-Free! At Sulpelicano, enjoy secure checkout, guaranteed delivery, and the best deals on products you'll love. Your new source of clicks is here!