Brand Tone

Authentic & Natural, Caring & Nurturing, Respectful & Ethical, Refined & High-Quality, Educational & Passionate

Brand Values

• •Nature & Purity
• •Heritage & Tradition
• •Well-being & Harmony
• •Ethical & Sustainable Practices
• •Authenticity & Transparency
• •Quality & Excellence

Best Practices

• •Emphasize Heritage and Storytelling: Weave in the brand's Malagasy roots, the founder's inspiration, and the traditional knowledge behind the products to build connection and trust.
• •Use gentle, encouraging language.
• •Highlight Ethical and Sustainable Commitments: Regularly and transparently communicate the brand's dedication to sustainable sourcing, ethical production, and respect for the environment and local communities.
• •Showcase the science behind the ingredients, bridging traditional practices with modern biotechnology.
• •Use evocative language that paints a picture of the origin, process and benefits of the elixirs.

Social Perception

A trusted provider of high-quality, ethically sourced aromatherapy products that promote well-being and inner beauty while honoring African heritage.

Copy Examples

• •Experience the authentic difference.
• •Made from sustainably harvested botanicals, each drop is a testament to nature's potency and our commitment to your holistic health.
• •Élixirs de Clara offers high-quality, natural aromatherapy, mastering every step from plant to potion.
• •Experience the Élixirs de Clara promise: quality, respect, and harmony.
• •Discover the secrets of Malagasy aromatherapy, crafted with passion and respect for nature.