Brand Tone

Professional and Performance-Oriented, Aspiring and Passionate, Modern and Clean, Direct and Informative

Brand Values

• •Quality
• •Performance
• •Specialization
• •Goalkeeper-Centric
• •Innovation

Best Practices

• •Focus on the Goalkeeper's Perspective: Always write with the goalkeeper in mind. Use language that resonates with their challenges, aspirations, and the unique pressures of their position ("command the box," "last line of defense," "unwavering confidence").
• •Highlight Performance & Quality: Consistently emphasize the technical aspects, materials, and design features that contribute to better performance, durability, and protection. Use strong, active verbs.
• •Maintain a Professional & Aspiring Voice: Avoid overly casual slang or humor that might dilute the brand's focus on serious performance. The tone should be encouraging and empowering, speaking to the dedication of a serious athlete.
• •Be Clear and Informative: When describing products, provide clear, concise information about benefits and features. Avoid jargon where possible, or explain it if necessary. This builds trust and positions the brand as an expert.
• •Visual Consistency Reinforces Tone: Ensure that the copywriting tone is matched by the visual elements used in advertisements and social media. High-quality, dynamic imagery of goalkeepers using the products will reinforce the professional and performance-oriented message of the copy.

Social Perception

Emerging Specialist, Focused on Product, Engaging a Younger Audience, Positive Initial Engagement

Copy Examples

• •Headline: Command Your Box. Define Your Game. Ciel Goalkeeper Gloves. Body: Engineered for ultimate grip and unwavering confidence. Our latest collection is crafted for keepers who demand precision and control. Feel the difference. Dominate every save. Call to Action: Shop Now & Elevate Your Performance.
• •Headline: Beyond the Save: The Science of Ciel. Body: It’s more than just a glove. It’s an extension of your will. Ciel combines advanced materials with ergonomic design to give you unparalleled feel and protection. Stop shots, start attacks. Call to Action: Discover the Technology.
• •Headline: Your Last Line of Defense, Our First Priority. Body: At Ciel Football, we live and breathe goalkeeping. Every stitch, every material, every design is obsessively perfected to support you when it matters most. Trust your hands to Ciel. Call to Action: Explore Our Goalkeeper Essentials.
• •Headline: Grip That Grips Back. Weather Any Storm. Body: Rain or shine, your focus shouldn't be on your gloves. Ciel’s all-weather latex ensures superior grip in any condition, letting you concentrate on the one thing that matters: the ball. Call to Action: Find Your Perfect Match.
• •Headline: The Future of Goalkeeping is Here. Are You Ready? Body: Introducing the new Ciel [Glove Model Name/Feature] – lighter, stronger, and built for the modern keeper. Experience innovation that doesn’t just keep up with the game, it changes it. Call to Action: Be The First. Pre-Order Yours.