Brand Tone

Aspirational & Luxurious, Sophisticated & Elegant, Inspirational, Passionate & Enthusiastic, Customer-Focused & Helpful, Polished & Professional

Brand Values

• •Quality
• •Style & Aesthetics
• •Individuality & Uniqueness
• •Customer Satisfaction
• •Inspiration
• •Passion for Design

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated, inspirational, passionate), including preferred vocabulary, sentence structure, and level of formality. Share this with anyone creating content.
• •Focus on "Aspirational" and "Inspirational" Language: Use words and phrases that evoke a sense of luxury, beauty, and the possibility of achieving a dream lifestyle (e.g., "elevate," "transform," "curated," "exquisite," "sanctuary," "indulge").
• •Highlight Quality and Craftsmanship: Emphasize the superior materials, design, and handpicked nature of the products. Use descriptive adjectives that convey luxury and durability.
• •Maintain Visual & Textual Harmony: Ensure the copy complements the high-quality, elegant imagery used on the website and social media. The language should feel as polished and sophisticated as the visuals.
• •Engage with Elegance: When interacting with customers online (comments, DMs), maintain the sophisticated and helpful tone. Address queries professionally and with the same passion for design evident in broadcast content.

Social Perception

Creative and Talented, Reliable and Professional, Value-Adding, Client-Focused

Copy Examples

• •Headline: Elevate Your Everyday: Discover the Art of Living, Beautifully. Body: At Christie's Interiors, we believe your home should be a sanctuary of style and comfort. Explore our curated collection of luxury furniture and unique homewares, each piece handpicked to inspire and transform. Let us help you craft a space that truly reflects you. #LuxuryLiving #InteriorInspiration #ChristiesInteriorUK
• •Headline: The Statement Piece Your Living Room Craves. Body: Introducing the [Product Name, e.g., 'Velvetine Curve Sofa'] – where opulent comfort meets breathtaking design. Handcrafted with the finest materials, it's more than furniture; it's the heart of your home. Dare to indulge? Shop now via the link in bio. #StatementFurniture #LuxuryInteriors #HomeDecorGoals #ChristiesStyle
• •Headline: From Vision to Verve: Your Dream Interior Awaits. Body: Feeling uninspired by your current space? Our expert interior design service is here to guide you. We're passionate about creating homes that are not only stunning but also deeply personal. Book a consultation today and let's bring your vision to life with elegance and flair. #InteriorDesignService #DreamHome #UKInteriors #ChristiesDesign
• •Headline: Small Details, Grand Impact. Body: It's the little luxuries that make a house a home. Discover our exquisite collection of home accessories – from sumptuous cushions that invite you to unwind, to captivating sculptures that spark conversation. Find those perfect finishing touches that speak your style. #HomeAccessories #LuxuryDetails #ElegantLiving #InteriorStylingUK
• •Headline: Curated for a Life Well-Lived. Body: At Christie's Interiors, every piece tells a story of quality, passion, and timeless design. We source unique items that you won't find elsewhere, ensuring your home is as individual as you are. Explore what's new and find inspiration for every room. #UniqueHomewares #TimelessDesign #LuxuryForYourHome #ChristiesCollection