Brand Tone

Edgy, High-Fashion, and Curated

Brand Values

• •Originality and Unconventionality
• •Quality and Craftsmanship
• •Global Perspective
• •Curated Selection

Best Practices

• •Use a lexicon that reflects exclusivity and artistry: Words like "curated," "avant-garde," "deconstructed," "statement piece," "limited," "archives," and "atelier" can reinforce the high-fashion tone.
• •Maintain a confident and slightly enigmatic voice: Avoid overly casual or overly enthusiastic language. The tone should be assured and knowledgeable, letting the product and designer speak for themselves.
• •Focus on the unique selling propositions of the items: Highlight the innovative design, rare materials, or the designer's specific vision rather than generic benefits.
• •Keep it concise and impactful: Reflect the minimalist aesthetic often seen in high fashion. Get to the point, but with carefully chosen words.
• •Visual and textual harmony: Ensure that the copy complements the visual presentation of the products and the overall brand aesthetic seen on Instagram and the website. The imagery is often stark and focuses on the garment's form; the text should do the same.

Social Perception

082plus is likely perceived by its target audience as a destination for high-end, fashion-forward menswear. Customers are likely individuals with a strong interest in designer labels and unique, statement pieces who appreciate an edgy and curated aesthetic. The positive trust score from ScamAdviser suggests a degree of reliability in their operations. The perception is that of a niche retailer catering to a specific segment of fashion consumers who are knowledgeable about and seek out avant-garde designers.

Copy Examples

• •082PLUS: Beyond Boundaries. Curated Avant-Garde.
• •Deconstruct. Rebuild. Define. The latest from [Designer Name] has landed. Explore the collection – link in bio. #082plus #AvantGardeFashion #[DesignerName]
• •[Product Name] by [Designer Name]. A testament to unconventional design, crafted from [Material]. Limited pieces available. Embrace the distinct.
• •The Edit: Uncompromising Style, Now Accessible.
• •082PLUS is more than a store; it's a perspective. We select pieces for the discerning individual who sees fashion as a statement. Discover the difference.