Brand Tone

Modern & Tech-Savvy, Health-Conscious & Caring, Informative & Solution-Oriented, Aspirational yet Accessible, Slightly Formal but Approachable

Brand Values

• •Innovation
• •Quality
• •Health & Well-being
• •Aesthetics & Design
• •Customer Satisfaction/People-First
• •Simplicity & Convenience
• •Sustainability

Best Practices

• •Prioritize "Health & Well-being" Language: Consistently weave in terms like "healthier environment," "breathe easier," "well-being," "allergen-free," and "peace of mind" to reinforce the core benefit.
• •Highlight "Smart & Stylish" Equally: Balance the technological innovation ("smart," "touchless," "automatic," "innovative") with the aesthetic appeal ("sleek design," "modern aesthetics," "elevate your space," "stylish solution"). Don't let one overshadow the other.
• •Maintain a Solution-Oriented Approach: Frame copy around solving customer problems (e.g., "Tired of lingering kitchen odors?" "Worried about germs on your phone?"). Clearly explain *how* the product provides the solution.
• •Use Clear, Accessible Language: While the technology is advanced, the explanation should be easy to understand. Avoid overly technical jargon unless clearly defined. The tone should feel sophisticated but not exclusive.
• •Incorporate an Educative Element: Continue using blog posts, social media tips, and informative product descriptions to teach consumers about the importance of home hygiene and air quality, positioning Luno Hygiene as a knowledgeable resource.

Social Perception

Based on their curated testimonials and the founder's story, the desired perception is that Luno Hygiene is a trustworthy brand providing effective, high-quality solutions that genuinely improve home environments and well-being.

Copy Examples

• •Breathe Cleaner, Live Healthier. Luno AirCare purifiers capture 99.995% of airborne pollutants, allergens, and pathogens. Elevate your home's air quality, effortlessly.
• •Mess-free. Odor-free. Hassle-free. ✨ Our Luno Smart Trash Can brings touchless convenience and sleek design to your kitchen. Keeping your home clean and stylish has never been easier. #SmartHome #HygienicLiving #ModernKitchen
• •Stop the spread, not your style. Luno Automatic Soap Dispensers deliver the perfect amount of soap, touch-free. A simple switch for a healthier, more elegant bathroom. Shop now and upgrade your hygiene routine!
• •Your daily essentials deserve to be clean. The Luno UV Sterilizer Box neutralizes germs on phones, keys, and more in minutes. Smart protection for a healthier lifestyle. Invest in peace of mind.
• •Is Your Indoor Air Harming Your Family? 5 Signs You Need an Air Purifier (And How Luno Can Help).