Brand Tone

Confident, reassuring, and customer-focused, while also highlighting convenience and sustainability.

Brand Values

• •Durability
• •Convenience
• •Sustainability
• •Customer Focus
• •Innovation

Best Practices

• •Maintain a confident and reassuring tone by highlighting product durability and warranties.
• •Emphasize convenience and efficiency to showcase how the luggage simplifies travel.
• •Consistently mention sustainability aspects to appeal to environmentally conscious consumers.
• •Focus on customer-centric policies and guarantees to build trust and security.
• •Regularly communicate the benefits of smart features, balancing innovation with practicality.

Social Perception

Mixed, with potential for positive perception among environmentally conscious consumers and those valuing convenience. Important to address skepticism around smart features and battery regulations.

Copy Examples

• •Travel confidently with our durable luggage, backed by a comprehensive warranty for peace of mind.
• •Experience seamless travel with smart features designed for maximum convenience and efficiency.
• •Choose sustainable travel with luggage crafted from eco-friendly materials.
• •Your satisfaction is our priority: enjoy hassle-free returns and exchanges.
• •Stay connected on the go with our innovative USB charging capabilities, making travel easier than ever.