Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Knowledgeable & Authoritative, Empowering, Community-Focused & Engaging, Enthusiastic & Passionate, Modern & Tech-Savvy, Relatable
Brand Values
- •Data-Driven Empowerment: Providing users with the information and tools they need to make informed decisions.
- •Community: Building a space for collectors and resellers to connect, share, and learn.
- •Passion for Culture: Genuine appreciation and understanding of sneaker and streetwear culture.
- •Accessibility & Efficiency: Making complex market data and collection management easy and accessible.
- •Transparency: Offering clear insights into market trends and values.
Best Practices
- •Speak the Collector's Language: Use authentic terminology, slang (appropriately), and references that resonate with sneaker and streetwear enthusiasts. Avoid overly corporate or generic language.
- •Balance Data with Passion: While Wantd is data-driven, the copy should always convey an underlying passion for the culture. Numbers tell a story, but the love for the sneakers is the hook.
- •Foster Community in Every Interaction: Frame messages inclusively. Ask questions, encourage sharing, and highlight user experiences to reinforce the community value.
- •Empower, Don't Just Inform: Focus on how Wantd's features and insights benefit the user, giving them an advantage, saving them time, or helping them achieve their collecting/reselling goals.
- •Stay Current and Adapt Across Platforms: While the core tone remains, adapt the delivery for each platform. TikTok can be more casual and trend-driven, while website and email copy might be slightly more detailed and authoritative, yet still engaging. Regularly review what's trending in the community to keep the copy fresh and relevant.
Social Perception
Wantd is likely perceived as a useful and innovative tool for serious sneaker and streetwear enthusiasts, collectors, and resellers. It's seen as a platform that can help users stay organized, track the value of their assets, discover new items, and make smarter buying/selling decisions. The community aspect is valued, making users feel part of a knowledgeable group. Younger audiences (TikTok) likely perceive it as current, informative, and entertaining. Credibility hinges on the accuracy of its data and the utility of its tools.
Copy Examples
- •Stop guessing, start knowing. Our new Market Trends dashboard gives you the P&L on your grails instantly. Track daily gains, spot sleeper hits, and optimize your collection like never before. Power up your collecting game with Wantd.
- •That feeling when you finally UNDS the grail you've been hunting for months! 🔥 The [Sneaker Name] is pure art. What's the next BIG piece you're adding to your Wantd collection? Show us below! 👇 #WantdItGotIt #SneakerheadCommunity
- •(Video: Quick cuts of someone struggling to organize sneaker boxes vs. smoothly using the Wantd app) Collector chaos to collection king. 👑 Stop drowning in kicks and start mastering your market. Wantd helps you track, value, and flex. Link in bio to get sorted!
- •This week's heat check is in! 🔥📈 Our data shows [Specific Trend, e.g., 'vintage Dunks are up 15%']. Don't miss out on the movements. Log in to your Wantd dashboard for the full breakdown and see how your collection stacks up.
- •Your Collection. Amplified. Manage, Discover, and Dominate the Sneaker Market with Wantd – The Ultimate Toolkit for Today's Collector.
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