Brand Tone

Elegant & Sophisticated, Contemporary & Fashion-Forward, Aspirational yet Accessible, Respectful & Culturally Aware, Helpful & Customer-Oriented

Brand Values

• •Modesty & Tradition
• •Quality & Craftsmanship
• •Style & Modernity
• •Empowerment & Self-Expression
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document key elements of your tone (e.g., elegant, sophisticated, respectful, contemporary), including approved vocabulary, phrases to avoid, and the overall feeling you want to evoke. Share this with anyone creating content.
• •Understand Your Audience Deeply: Tailor your language to resonate with your target demographic. For Haya Style, this means acknowledging their appreciation for modesty, tradition, and contemporary style.
• •Prioritize Clarity and Elegance in Language: Use descriptive yet concise language. Avoid overly casual slang or jargon that doesn't align with the sophisticated image. Focus on words that evoke quality, beauty, and cultural richness.
• •Maintain Consistency Across All Platforms: Whether it's a website product description, an Instagram caption, or a Facebook ad, the tone should feel harmonious and recognizably "Haya Style."
• •Infuse Values into Messaging: Subtly weave in brand values like tradition, quality, and empowerment into your copy. For example, instead of just saying "new dress," you might say "a new expression of traditional artistry."

Social Perception

Positive & Interested, Seen as a Go-To for Pakistani & Modest Wear, Fashionable & Trendy, Reliable

Copy Examples

• •Introducing 'Gulbahar' - our latest ode to timeless elegance. Crafted from pure lawn and adorned with intricate embroidery, this ensemble is designed to make you feel effortlessly graceful. Shop the collection now and embrace the new season in style. #HayaStyle #GulbaharCollection #PakistaniLuxury #ModestFashion
• •Elegance Redefined, Prices Reimagined. Discover exquisite designs from Haya Style at up to 30% off. Curate your perfect wardrobe with pieces that speak to your unique style and heritage. Limited time offer. Shop Now.
• •At Haya Style, we believe fashion is a celebration of identity. Each piece is thoughtfully designed to blend contemporary trends with the rich traditions of Pakistani attire, empowering you to wear your story with confidence and grace. #HayaStyleStory #EmpoweringWomen #CulturalElegance
• •The 'Mehr' Co-ord Set: Where comfort meets chic. Delicate prints on breathable cotton, perfect for your everyday elegance or a special daytime gathering. How would you style yours? ✨ #HayaStyle #MehrSet #EffortlessStyle #PakistaniStreetStyle
• •What are you looking for in your perfect festive outfit this season? Intricate details, vibrant colors, or classic silhouettes? Let us know in the comments below! Explore Haya Style's new arrivals for inspiration. #HayaStyle #FestiveFashion #YourStyle #PakistaniDesigners