Brand Tone

Friendly and Approachable, Encouraging and Supportive, Passionate and Enthusiastic, Whimsical and Charming, Heartfelt and Authentic

Brand Values

• •Creativity and Self-Expression
• •Handmade Quality and Craftsmanship
• •Sharing and Community
• •Joy and Passion
• •Authenticity and Sincerity
• •Learning and Skill Development
• •Attention to Detail and Delicacy

Best Practices

• •Always Use a Warm and Personal Voice: Address the audience directly using "you" and "we." Infuse enthusiasm and genuine passion into the language. Start communications with friendly greetings.
• •Emphasize Encouragement and Empowerment: Frame challenges as learning opportunities. Use positive language that inspires confidence, especially when targeting beginners or those learning new skills.
• •Maintain a Consistent Vocabulary: Use words that align with the brand's values of creativity, joy, charm, and craftsmanship (e.g., "whimsical," "dreamy," "masterpiece," "heartfelt," "inspire," "create," "share," "handmade").
• •Tell the Story and Share the "Why": Briefly incorporate the personal passion and story behind the brand or specific products where appropriate (like in "About Us" sections or when launching a particularly meaningful item). This reinforces authenticity.
• •Be Visually and Tonally Cohesive: Ensure that the tone of the copy matches the visual aesthetic of the brand (which is clean, charming, and often features soft or joyful elements). Use emojis thoughtfully to enhance the friendly and enthusiastic tone, particularly on social media.

Social Perception

Positive and Appreciative Community, Helpful and Knowledgeable Resource, High-Quality, Charming Products, Trustworthy and Personable

Copy Examples

• •✨ Hello creative souls! ✨ Get ready to swoon! Our new fabric collection has just arrived, bursting with whimsical prints and dreamy colours perfect for your next masterpiece. Imagine the adorable dresses and charming quilts you’ll bring to life! Which design sparks your imagination first? Share your ideas below! #LiliLaSouris #NewFabric #SewingLove #DIYFashion #CreativeJourney
• •Ever dreamt of sewing your own clothes but not sure where to start? Our latest YouTube tutorial is just for you! Lili la Souris walks you through creating a super cute (and easy!) tote bag, step-by-step. Grab your machine, a cup of tea, and let's create something beautiful together! You’ve got this! 💪 Link in bio. #SewingForBeginners #DIYTutorial #LAtelierDeLiliLaSouris #CraftyFun #YouCanSew
• •Send a hug through the post with our 'Thinking of You' handmade card. Crafted with love and delicate details in Lili's workshop, each card is a little piece of art designed to share heartfelt emotions. Because sometimes, the simplest words, sent with care, mean the most. #HandmadeCards #SayItWithLove #LiliLaSourisCarterie #SpecialMoments #ThoughtfulGifts
• •Hello fellow crafters! Is your creative haven feeling a little… chaotic? 🙈 You’re not alone! A tidy space makes for a happy mind and even more joyful creating. In today’s post, Lili shares her favourite simple tips to transform your craft corner into an organized oasis of inspiration. Let’s get those ribbons untangled and ideas flowing! #CraftSpace #OrganizationTips #CreativeLife #LAtelierDeLiliLaSouris #SewOrganized
• •💌 Psst… something exciting has just landed at L'Atelier de Lili la Souris! Our brand new 'Little Fox' soft toy pattern is here, and it's utterly adorable! Perfect for gifting or adding a touch of handmade charm to any nursery. We’ve poured all our passion into this design and can’t wait to see your wonderful creations! Happy sewing! #NewPattern #LiliLaSourisPatterns #HandmadeToy #SewingForKids #CreativeJoy