Brand Tone

supportive, empathetic, practical, reassuring, authentic, understanding, empowering, friendly, approachable, and intimate

Brand Values

• •Support & Empathy: The core of the brand seems to be understanding and supporting mothers through the challenges of breastfeeding.
• •Practicality & Convenience: The flagship product emphasizes making breastfeeding easier for active and modern mothers.
• •Quality & Trust: The desire to offer "quality products that meet the needs of modern mothers" points to a value of reliability and trust.
• •Empowerment: By providing solutions to common breastfeeding problems, Wemum aims to give mothers "the confidence necessary to breastfeed in all circumstances."
• •Connection & Community: Suggests a value placed on building a supportive community.

Best Practices

• •Embrace Empathy: Always write from a place of understanding the challenges and joys of motherhood. Use language that shows you get it (e.g., "we know," "we understand," "you deserve").
• •Focus on Empowerment & Solutions: Frame your products not just by their features, but by how they solve problems and empower mothers, giving them confidence and freedom.
• •Maintain a Supportive & Friendly Voice: Use warm, approachable, and reassuring language. Avoid overly technical jargon unless clearly explained. The "Breast Friend" concept is a good guide.
• •Be Authentic & Relatable: Share real stories (like the founder's) or user testimonials to build trust and connection. Authenticity resonates deeply with this audience.
• •Ensure Consistency Across All Channels: Whether it's a website product description, an Instagram caption, or a customer service email, the supportive, practical, and empowering tone should be consistently applied. Develop clear brand voice guidelines for anyone creating content.

Social Perception

Positive for product innovation, Appreciation for practical solutions, Seen as an ally, Community focused (Implied), Trustworthy source (Emerging)

Copy Examples

• •Headline: Your Motherhood Journey, Made Simpler. Body: We know being a mum is a beautiful adventure, and sometimes a juggling act. Our hands-free breast pump is designed to give you one less thing to worry about, so you can cherish every moment. Pump with ease, anywhere, anytime. #WemumSupportsYou
• •Headline: Feel Confident & Comfortable, Every Step of the Way. Body: Breastfeeding is a personal journey. Wemum is here to offer the practical support and comfort you deserve. Our innovative breast pump is your discreet ally, empowering you to nourish your little one without missing a beat. #YourBreastFriend
• •Headline: By a Mum, For Mums. Body: Wemum was born from real experience and a desire to make breastfeeding more serene for every mother. Discover the difference that understanding, quality, and thoughtful design can make. #WemumCommunity
• •Headline: More Freedom, More Moments Together. Body: Don't let pumping tie you down. Our wireless, hands-free breast pump lets you move, work, or simply relax while providing for your baby. Embrace the freedom to be you, and a mum. #ModernMotherhood
• •Headline: Join the Wemum Family. Body: You're not alone on this journey. Connect with a community of supportive mums and discover tips, encouragement, and products designed with your well-being in mind. Get 25€ off your first order when you subscribe! #WeAreWemum