Brand Tone

romantic, elegant, luxurious, and heartfelt

Brand Values

• •Love and Celebration: Central to the brand's identity is the celebration of love stories and cherished moments.
• •Artistry and Craftsmanship: Emphasis on high-quality, beautifully designed pieces, often handcrafted.
• •Individuality and Style: A focus on providing unique accessories that allow women to express their personal style and feel extraordinary.
• •Empowerment and Femininity: A desire to make women feel confident, strong, and embrace their femininity.
• •Timelessness and Legacy: Creating pieces that are not just accessories but treasured keepsakes and potential heirlooms.

Best Practices

• •Embrace Romantic Language: Use evocative and emotive words that speak to love, cherished moments, and timelessness (e.g., "cherished," "breathtaking," "forever," "enchanting," "dream").
• •Highlight Exclusivity and Luxury: Emphasize the quality of materials, craftsmanship, and unique design aspects. Use terms like "exclusive collection," "handcrafted," "luxurious," "artisan."
• •Focus on the "Why": Connect the products to the emotional significance of the wedding day and the celebration of love. Explain how each piece contributes to making the moment unforgettable.
• •Maintain Elegance and Sophistication: Ensure all copy is polished, grammatically perfect, and avoids overly casual slang or trendy jargon that might quickly date the brand. The voice should be refined.
• •Incorporate Storytelling: Weave narratives around the inspiration behind collections (like Irish mythology or the founder's passion) or the stories the pieces will become part of for the brides. This adds depth and a personal touch.

Social Perception

Customers perceive A Stór as a provider of high-quality, beautiful, and unique luxury bridal accessories. The products are seen as special items that contribute significantly to their important occasions, making them feel elegant and cherished. The association with award-winning designers also likely contributes to a perception of exclusivity and quality.

Copy Examples

• •Begin your forever in A Stór. Discover bridal accessories that whisper tales of romance and timeless elegance, crafted for your most cherished moments.
• •More than an accessory, it's a piece of your love story. A Stór presents exquisite, handcrafted designs to treasure long after you say 'I do.'
• •Unveil your inner goddess. Our collection, inspired by myth and designed for the modern bride, empowers you to shine with confidence and grace on your special day.
• •A Stór: Where artistry meets love. Explore our curated selection of luxury bridal robes, shoes, and veils, each designed to make your wedding day truly unforgettable.
• •It's not just a purchase, it's an heirloom. Invest in a timeless treasure from A Stór, and carry the magic of your love story through generations.