Brand Tone

Heartfelt & Sentimental, Personal & Approachable, Modern & Aesthetically Pleasing, Inspirational & Uplifting, Playful (on TikTok)

Brand Values

• •Celebrating Memories: Preserving and honoring significant life events and personal stories.
• •Personalization & Uniqueness: Offering products that are tailored to the individual, making each gift special.
• •Emotional Connection: Fostering deeper bonds between people through thoughtful gifting.
• •Quality & Craftsmanship: Providing well-designed and durable products.
• •Joy of Giving: Emphasizing the happiness and fulfillment found in giving meaningful presents.

Best Practices

• •Always Focus on Emotion: Whether it's joy, love, nostalgia, or appreciation, ensure the copy taps into the emotional core of why someone gives or receives a personalized gift. Use evocative language.
• •Speak Directly to "You": Address the customer personally to create a sense of connection and understanding. Frame product benefits around their needs and desires to create meaningful gifts.
• •Highlight Uniqueness and Personalization: Continuously emphasize what makes Miyu Stories' products special – the ability to customize and create a one-of-a-kind item that tells a personal story.
• •Maintain Visual and Verbal Synergy: Ensure the tone of the copy aligns with the visual presentation. If the visuals are warm and inviting, the copy should be too.
• •Adapt to the Platform, but Keep the Core: While the style might become more playful on TikTok or more detailed on the website, the underlying values of celebrating memories and emotional connection should remain consistent across all channels. Don't lose the brand's heart, even when trying new formats.

Social Perception

Positive & Trustworthy, Emotionally Resonant, Ideal for Special Occasions, Creative & Unique

Copy Examples

• •Instagram Post (Star Map): "Capture the night your stars aligned. ✨ Our personalized star maps are more than just a gift; they're a timeless reminder of a moment that changed everything. Create yours and tell your unique story. #MiyuStories #StarMap #LoveStory #PersonalizedGift #Memories"
• •Website Banner (General): "Every Moment Tells a Story. Let Miyu Stories help you tell yours with beautifully personalized gifts that speak from the heart. Find the perfect way to say 'I love you,' 'I remember,' or 'You're special.'"
• •TikTok Video Caption (City Map): "That feeling when you find the *perfect* gift that's SO them! 📍❤️ Our custom city maps are the ultimate way to celebrate their favorite place or a special memory. #MiyuStories #CityMap #GiftIdeas #Personalized #UniqueGift #MadeWithLove"
• •Email Subject Line (Promotion): "Make Their Day Unforgettable ✨ Personalized Gifts Inside!"
• •Product Description Snippet (Photo Collage): "Weave your cherished memories into a beautiful tapestry of moments. Our personalized photo collages are designed with love, to bring your favorite snapshots to life and keep your stories close."