Brand Tone

Professional & Authoritative, Innovative & Forward-thinking, Supportive & Performance-Oriented, Australian & Trustworthy

Brand Values

• •Quality
• •Innovation
• •Customer Satisfaction/Support
• •Performance & Efficacy
• •Sustainability
• •Trust & Reliability

Best Practices

• •Highlight Innovation & Quality: Regularly weave in messages about product quality, research, and any unique or advanced features (like sustainability with Greentech).
• •Maintain a Supportive & Empowering Voice: Frame copy to empower users to achieve their goals and overcome challenges, reinforcing the 'Higher, harder, faster' ethos.
• •Ensure Clarity and Accuracy: Given the medical and performance context, all claims must be accurate, clear, and avoid hyperbole that could mislead, especially in light of past TGA scrutiny regarding advertising.
• •Showcase endorsements from professionals.
• •Be factual and informative rather than overly promotional.

Social Perception

Positive among Professionals, Quality-Focused, Reputable, Growing Global Presence

Copy Examples

• •Higher, harder, faster – together.
• •Unleash your full potential with taping solutions that offer unwavering support and optimal biomechanical assistance.
• •Strapit: Trusted by athletes and healthcare professionals since 2011.
• •Experience the innovation of Greentech: the world's first biodegradable and compostable rigid sports tape.
• •100% Australian owned & operated. Quality you can rely on.