Brand Tone

Friendly and Approachable, Playful and Humorous, Caring and Passionate, Professional and Trustworthy, Creative and Stylish

Brand Values

• •Quality Craftsmanship
• •Pet Safety and Well-being
• •Individuality and Personalization
• •Customer Satisfaction
• •Community
• •Passion for Pets

Best Practices

• •Always Prioritize Pet Well-being and Joy: Frame product benefits around how they enhance a pet's life, safety, and the owner's peace of mind, always with a loving undertone.
• •Inject Personality and Playfulness: Don't be afraid to use pet-related puns (judiciously), emojis relevant to animals and joy (🐾, ❤️, ✨), and a conversational, friendly style. Reflect the fun seen in many of the tag designs.
• •Highlight Quality and Craftsmanship with Confidence: Clearly communicate the benefits of deep engraving, durability, and the handmade aspect without sounding overly technical. Use words like "crafted," "durable," "long-lasting," and "peace of mind."
• •Foster Community Through Inclusive Language: Use "we," "us," and "our community" to make customers feel part of the brand. Encourage interaction by asking questions and featuring customer pets and stories.
• •Maintain Visual and Verbal Consistency: Ensure the tone of the copy aligns with the clean, stylish, and often cute visuals. If the image is humorous, the caption can be too. If it's more focused on safety, the copy should reflect that reassurance. Keep a consistent vocabulary for key features.

Social Perception

Positive, Trusted, Fun and Engaging, Community-Oriented

Copy Examples

• •Instagram Post (Image: A dog adventurously looking out a car window, wearing a "The Adventure Awaits" tag): Ready for ruff-roads and wagging trails! _ѝО_ Our 'Adventure Awaits' tag is the perfect companion for your four-legged explorer. Deeply engraved and built to last through every escapade. Where's your pup's next adventure? Tell us below! #HouseOfHundredTags #DogAdventure #PetIDTag #ExploreWithDogs #HandmadeWithLove
• •Facebook Ad (Carousel of different tag designs): Give your furry best friend the flair they deserve AND the safety you need! _ѝО__ѝО_ At House of Hundred Tags, we create deeply engraved, durable, and paws-itively stylish tags, handmade right here in the UK. From cheeky quotes to elegant designs, find the perfect match for your pet's personality. Shop now and let their true colours shine! ✨ [Link to website] #PetTags #DogTags #CatTags #UKPets #CustomPetTags
• •Product Description (for a "Sassy & Sweet" floral tag): A little bit sassy, a whole lot sweet! _ѝО__ѝО_ This gorgeous floral tag adds a touch of blooming personality to your pet's collar. Lovingly handcrafted and deeply engraved, it’s not just a pretty face – it’s designed to keep your beloved companion safe and stylish on all their adventures. Because every pet deserves to stand out! #FloralPetTag #SassyPet #HandmadeTag #DogFashion #CatStyle
• •TikTok Video Caption (Video: Quick cuts of the engraving process, then a dog happily running with the new tag): From our workshop to your wagging tail! _ѝО_ Watch the magic happen as we craft another unique ID tag. Deep engraving ✓ Super durable ✓ Max style ✓ Ready for zoomies! _ѝО_ #PetTags #BehindTheScenes #Handmade #DogGear #HappyPup #TikTokPets
• •Email Newsletter Snippet (Subject: Don't Let Your Bestie Be Anonymous!): Hey [Pet Owner Name], naked collars are a no-no when it comes to keeping your adventurous pal safe! Our stylish and durable pet ID tags ensure they always have their details on paw, just in case their wanderlust takes them a little too far. Plus, with designs this cute, their collar will be the talk of the dog park! Click here to find their perfect tag match. _ѝО_