Brand Tone

Natural, engaging, and consistent

Brand Values

• •Engagement
• •Consistency
• •Customer-centricity
• •Natural communication
• •Helpfulness

Best Practices

• •Maintain consistency across all channels: website, product descriptions, email marketing, and social media.
• •Speak *to* the customer in a natural and engaging way.
• •Gather customer feedback to understand how the brand's communication is perceived.
• •Ensure all content creators are aligned with the defined brand tone.
• •Conduct a deeper dive into platforms like Reclame Aqui to understand customer sentiment.

Social Perception

A brand that is helpful, engaging, and focused on customer satisfaction.

Copy Examples

• •"We're here to help you find exactly what you need!"
• •"Discover our curated collection designed just for you."
• •"Your satisfaction is our top priority."
• •"Let us make your shopping experience seamless and enjoyable."
• •"Experience the difference with Bulity today!"