Brand Tone

Passionate, Authentic, Caring, Nurturing, Expert, Informative, Friendly, Approachable, Proudly New Zealand Made

Brand Values

• •Natural & Non-Toxic
• •Handcrafted Quality
• •Nature-Inspired Healing & Wellbeing
• •Authenticity & Transparency
• •Customer Satisfaction
• •Uniqueness

Best Practices

• •Embrace Storytelling: Share the 'why' behind your products, the inspiration from New Zealand's nature, and the family-owned aspect. This builds authenticity and connection.
• •Focus on Sensory Language & Benefits: Describe not just the ingredients, but the *experience* – how the scents make you feel, the atmosphere they create (e.g., 'warm, healing experience,' 'revitalised and refreshed').
• •Maintain a Positive and Nurturing Voice: Use words that convey care, wellness, and the natural goodness of your products. Highlight the 'toxin-free' and 'healing' aspects.
• •Be Specific About 'Natural': Instead of just saying 'natural,' specify '100% natural soy wax,' 'pure essential oils,' 'no nasty chemicals.' This builds trust and reinforces your core values.
• •Incorporate Your New Zealand Identity: Subtly weave in references to New Zealand's natural beauty, local ingredients (if applicable beyond the general 'NZ made'), and the pride in being handcrafted in Aotearoa. This creates a unique selling proposition.

Social Perception

Highly Positive, Trusted, Artisanal & High Quality, Associated with Wellness & Relaxation

Copy Examples

• •Headline: Bring Nature's Serenity Home. Body: Crafted with love in New Zealand, our Wild Rose & Manuka Honey candle blends the delicate sweetness of wild roses with the comforting warmth of pure Manuka honey. Let its gentle aroma transport you to a tranquil meadow, melting away stress and uplifting your spirit. Pure, natural, and divinely scented.
• •Headline: Breathe Easy, Live Beautifully. Body: Tired of harsh chemicals in your home? At Wild Essentials, we believe in the power of nature. Our Lemongrass & Ginger soy wax melts are handcrafted with 100% natural soy wax and pure essential oils, releasing a vibrant, cleansing aroma that refreshes your space and your senses, naturally.
• •Headline: Your Daily Dose of Wilderness Wellness. Body: From the wild heart of New Zealand to your home, our essential oil blends are a little bottle of nature's best. Feeling stressed? Try our 'Relax' blend. Need a lift? 'Recharge' is your go-to. Discover the therapeutic power of authentic aromatherapy.
• •Headline: More Than Just a Candle, It's a Ritual. Body: Light a Wild Essentials candle and transform your space into a sanctuary. Inspired by the untamed beauty of Aotearoa, each scent is a carefully composed symphony of natural essences, designed to soothe, heal, and reconnect you with the wild. Handcrafted for your wellbeing.
• •Headline: The Gift of Pure New Zealand Aroma. Body: Searching for a truly special gift? Our handcrafted soaps and candles, made with the finest local ingredients and pure essential oils, are a beautiful way to share the natural essence of New Zealand. Give the gift of pure, wild indulgence.