Brand Tone

Professional, Knowledgeable, Customer-Centric, Supportive, Established, Trustworthy, Value-Oriented, Modern and Tech-Aware

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Expertise and Professionalism
• •Reliability and Longevity
• •Competitive Pricing & Value
• •Accessibility
• •Privacy

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (e.g., Professional, Supportive, Value-Driven, Expert), key messaging points, preferred terminology, and a "do's and don'ts" list for communication. Share this guide with everyone who creates content.
• •Prioritize Customer Needs and Solutions: Frame copy around how PU Electrical's products and services solve customer problems or help them achieve their goals. Use "you" and "your" to speak directly to the audience.
• •Maintain Professionalism and Accuracy: Ensure all technical information, product descriptions, and pricing are accurate and clearly presented. Avoid overly casual slang or jargon that might alienate professional customers, but explain technical terms simply for a broader audience.
• •Highlight Core Values Consistently: Weave in mentions of being a long-established, family-run business, commitment to quality, competitive pricing, and customer support across different content pieces – from product pages to social media posts.
• •Review and Refine: Regularly review website copy, social media posts, and marketing materials to ensure they align with the defined brand tone and values. Gather feedback and make adjustments as needed to maintain consistency and effectiveness.

Social Perception

Generally positive, locally recognized as 'Birmingham's leading independent electrical wholesaler', adapting to online channels.

Copy Examples

• •Headline: Powering Your Projects, Big or Small. Since 1985. Body: From commercial fit-outs to home upgrades, PU Electrical Wholesaler provides the quality supplies and expert advice you need. As Birmingham's leading independent wholesaler, we offer competitive trade pricing and fast UK-wide delivery. Trust our family-run business for your electrical essentials.
• •Headline: Smart Home. Smarter Prices. Body: Upgrade to the latest smart home technology without breaking the bank. PU Electrical offers a wide range of smart plugs, lighting, and security devices from leading brands. Our knowledgeable team is here to help you choose the right tech for your needs. Shop online 24/7.
• •Headline: Don't Let Your Project Stall. Get Fast Delivery on Thousands of Electrical Products. Body: Need it now? PU Electrical Wholesaler stocks an extensive range of cables, consumer units, lighting, and more, ready for quick dispatch. Benefit from our reliable service and competitive pricing that trade professionals have trusted for over 35 years. Free delivery on orders over £100.
• •Headline: Your Local Electrical Experts, Nationwide Reach. Body: PU Electrical Wholesaler: Your family-run, Birmingham-based supplier delivering quality electrical goods across the UK. We pride ourselves on exceptional customer service and a comprehensive product range for electricians, contractors, and DIY enthusiasts alike. Got a question? Our experienced team is ready to assist!
• •Headline: Quality. Value. Expertise. That's the PU Electrical Promise. Body: For decades, PU Electrical Wholesaler has been the trusted partner for electrical supplies. We offer everything from essential wiring to advanced EV charging solutions, all backed by our commitment to quality, competitive pricing, and unparalleled customer support. Discover the PU difference today.