Brand Tone

aspirational, innovative, and customer-centric

Brand Values

• •Innovation & Technology: Delivering cutting-edge technology in their lifestyle consumer electronics.
• •Quality & Design Excellence: Meticulously crafted products with premium materials, blending style and functionality.
• •Customer Centricity: Committed to fast and effective customer support and ensuring a seamless user experience.
• •Lifestyle Enhancement: Elevating everyday moments and promoting personal fulfillment through their products.
• •Authenticity & Purpose: Inviting customers to embrace a world of inspiration, authenticity, and purpose.
• •Sustainability & Ethical Practices: Prioritizing environmentally friendly materials and production methods.
• •Indian Identity: Designing products that reflect the rich heritage and contemporary elegance of the Indian lifestyle and catering to the Indian context.

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive document outlining the brand's tone, language style (e.g., formal/informal, use of jargon), and specific words/phrases to use or avoid. This ensures everyone writing for the brand is aligned.
• •Focus on "Elevating" and "Innovating": Consistently use language that reflects the brand's core values of enhancing lifestyle through modern, stylish, and innovative products. Words like "elevate," "transform," "discover," "innovative," and "seamless" can be woven in naturally.
• •Highlight Indian Context and Craftsmanship (Subtly): While being a global-standard product, gently remind the audience of the brand's Indian roots and its understanding of the local lifestyle, as mentioned in their "About Us" page. This can build a unique connection.
• •Prioritize Customer Benefit and Ease of Use: Frame product descriptions and marketing messages around how OWNAIR products solve customer problems or make their lives easier and more enjoyable. Emphasize user-friendliness and quick results.
• •Maintain a Supportive and Accessible Tone in Customer Interactions: Ensure all customer-facing communication, from website FAQs to social media replies and support chats, is helpful, empathetic, and reflects the brand's commitment to "fastest customer support."

Social Perception

Positive: Many customers perceive OWNAIR positively, praising product quality, ease of use, and particularly their customer support. They are seen as a brand that provides innovative and useful lifestyle products. The "Indian brand" aspect is highlighted and appears to resonate with some consumers.

Copy Examples

• •OWNAIR: Elevate Your Everyday. Experience the perfect blend of Indian innovation and modern lifestyle.
• •Unlock salon-style results from the comfort of your home. Our Pro Hair Dryer & Straightener, designed with advanced ionic technology, ensures healthier, shinier hair in minutes. Style with confidence, powered by OWNAIR.
• •Wrinkles? Not on our watch! The OWNAIR Garment Steamer makes effortless style a reality. Lightweight, powerful, and designed for your dynamic Indian lifestyle. #OwnYourStyle #EffortlessLiving
• •At OWNAIR, we're more than just electronics; we're a promise. A promise of quality, innovation, and a commitment to enhancing your life, sustainably. Crafted for India, designed for you.
• •Welcome to OWNAIR! We're here to help you get the best out of your product and ensure your experience is nothing short of excellent. How can we assist you today?