Brand Tone

sophisticated, artistic, evocative, and exclusive

Brand Values

• •Artistic Expression: Perfumery is presented as an art form, a fusion of art, science, and nature.
• •Quality & Craftsmanship: Emphasis on high concentration ("Extrait de Parfum"), high persistence, and being "created and conceived in Italy."
• •Sensory & Emotional Connection: Focus on the power of scent to evoke memories, emotions, and unique experiences.
• •Individuality & Uniqueness: Celebrating what is unique and transcending traditional labels, including genderless fragrances.
• •Intellectual Curiosity: The name "Nous" itself and the descriptions invite a deeper understanding and appreciation of fragrance.
• •Exclusivity & Luxury: The branding, product presentation, and "Luxury Club" point towards a high-end positioning.

Best Practices

• •Embrace Poetic & Evocative Language: Use rich, sensory adjectives and metaphors that speak to emotions, memories, and experiences rather than just listing notes. Describe how the fragrance feels or what it evokes.
• •Maintain an Aura of Exclusivity & Sophistication: Language should be polished, intelligent, and confident. Avoid overly casual slang or overly aggressive sales tactics. Focus on the artistry and quality.
• •Highlight Uniqueness & Individuality: Emphasize what makes Nous Parfums different – the genderless nature of the scents, the artistic approach, the concept of "olfactory consciousness." Appeal to the desire for self-expression.
• •Tell a Story: Frame fragrances and the brand itself within a narrative. The "About Nous" section provides a strong foundation for this, linking the name to a philosophical concept of intellect and creation.
• •Educate & Intrigue: Share insights into the "art of perfumery," the complexity of scents, or the inspiration behind a collection. This reinforces the brand's expertise and engages the intellectually curious consumer.

Social Perception

high-end, artistic, and serious perfumery house, targeting consumers looking for unique scents beyond mainstream offerings.

Copy Examples

• •Nous Parfums: Where Intellect Awakens Scent. Discover fragrances that transcend the ordinary, crafted to illuminate your unique essence. Each bottle, a dialogue between emotion and artistry.
• •Anima is not merely a perfume, but an olfactory meditation. Saffron whispers of profound depths, tuberose unfolds its sensual embrace, while cedar grounds the soul in its inherent strength. Dare to explore the beautiful complexity within.
• •The scent of contrast. Light and shadow, matter and thought, captured in an invisible art form you can wear. Explore the Shades Collection and find the echo of your unspoken self. #NousParfums #LuxuryPerfume #ArtOfScent #SensoryExperience
• •An Invitation to Deeper Olfactory Consciousness, from Nous Parfums. Dear Connoisseur, step beyond fragrance into a realm of profound sensory awareness. As a member of the Nous Luxury Club, be the first to explore our new creations and delve deeper into the art of perfumery.
• •Nous Parfums. Genderless. Timeless. Crafted in Italy. Experience the scent of pure intellect and passion.