Brand Tone

Personal & Heartfelt, Modern & Minimalist, Approachable & Friendly, Creative & Passionate

Brand Values

• •Personalization
• •Capturing Memories/Emotions
• •Minimalist Aesthetic
• •Quality & Artistry
• •Connection

Best Practices

• •Emphasize Emotional Connection: Always tie the artwork back to the feelings and memories it represents (e.g., "capture your joy," "celebrate your bond," "a reminder of love").
• •Use Clear, Concise, and Modern Language: Avoid overly complex jargon or overly ornate descriptions. Keep sentences relatively short and impactful, reflecting the minimalist art style.
• •Maintain a Friendly and Approachable Voice: Address the audience directly (using "you" and "your"). Be responsive and engaging in comments and messages, mirroring the positive interactions seen on social media.
• •Highlight Personalization and Uniqueness: Continuously reinforce that these are custom, one-of-a-kind pieces created specifically for the individual, reflecting their story.
• •Visually Align Copy with Art Style: Ensure that the text used in graphics, on the website, and in social media posts complements the minimalist aesthetic of the illustrations. Use clean fonts and ample white space.

Social Perception

Positive & Appreciative, Niche Appeal, Engagement-Driven, Trustworthy (implied)

Copy Examples

• •Instagram Post (showcasing a new couple portrait): "Turning your treasured moments into timeless art. ✨ Loved creating this custom faceless portrait, capturing a love that's uniquely theirs. Want to immortalize your special connection? DM us to begin your Kédigraphie story. #Kedigraphie #FacelessPortrait #CustomArt #CoupleGoals #MinimalistArt"
• •Website Product Description (for Pet Portraits): "Our furry friends leave paw prints on our hearts. Celebrate your beloved companion with a custom minimalist portrait by Kédigraphie. We capture their unique spirit in a piece you'll cherish forever. Simple, modern, and full of love. Order yours today and keep their memory beautifully alive."
• •TikTok Video Caption (process of creating a family portrait): "From your photo to a unique piece of art 💖 Watch the magic happen as we create a faceless family portrait, filled with love and minimalist charm. Who in your family would you capture? #DigitalArt #KediGraphie #FamilyPortrait #ArtProcess #GiftIdeas"
• •Email Newsletter Snippet (announcing a new product like phone cases): "Hold your memories close. Introducing our new line of custom Kédigraphie phone cases! Your favorite faceless portraits, now beautifully printed to protect your tech in style. Personal, modern, and a daily reminder of what matters most. Shop the collection now."
• •Promotional Ad Copy (general): "Kédigraphie: Where moments become minimalist masterpieces. Specializing in custom faceless digital portraits that tell your unique story. Perfect for gifts, anniversaries, or simply celebrating the people (and pets!) you love. Discover the art of personal connection at kedigraphie.com."