Brand Tone

Playful & Whimsical, Friendly & Approachable, Appreciative of Nature & NZ Heritage, Joyful & Uplifting

Brand Values

• •Originality & Uniqueness
• •Quality
• •Customer Satisfaction
• •Connection to New Zealand
• •Bringing Joy

Best Practices

• •Embrace "Cheeky" Charm: Consistently inject a sense of playfulness, lightheartedness, and gentle fun into all communications. Use words that evoke smiles and a bit of whimsy.
• •Highlight New Zealand Roots: Subtly (or overtly, where appropriate) weave in references to New Zealand's unique nature, culture, and the origin of the products. Use local terms like Pīwakawaka when relevant.
• •Focus on Joy and Delight: Frame product benefits around the happiness, joy, and smiles they bring to customers. Use uplifting and positive language.
• •Keep it Friendly and Approachable: Write as if you're talking to a friend. Use contractions, welcoming language, and a conversational style. Avoid overly formal or technical jargon.
• •Showcase Originality and Quality: Emphasize what makes the products special – their uniqueness, original designs, and quality craftsmanship – in a way that aligns with the joyful and appreciative tone.

Social Perception

The brand is seen as a source of beautiful, unique, and high-quality items, particularly gifts and garden art that celebrate New Zealand's natural beauty. The association with the Fantail bird, a beloved and iconic New Zealand species known for its "cheeky" and friendly nature, strongly benefits the brand's image.

Copy Examples

• •Instagram Post (showing a wind spinner in a garden): "Let our Cheeky Fantail Wind Spinner dance its way into your garden and heart! ✨ Crafted with love and a touch of Kiwi magic, it’s guaranteed to bring smiles and a flutter of joy to your everyday. #CheekyFantailFinds #NZMade #GardenJoy #UniqueGifts"
• •Facebook Ad (targeting gift shoppers): "Looking for a gift that’s as unique and delightful as they are? Our collection of Cheeky Fantail Finds is bursting with personality and New Zealand charm. From whimsical wind spinners to charming homewares, find something that truly sparks joy! Shop now and share a smile. [Link]"
• •Product Description (for a new quirky item): "Warning: May cause spontaneous grins! Our latest cheeky find is here to add a playful pop to your space. Lovingly sourced and full of character, because life’s too short for boring bits and bobs! 😉 #QuirkyDecor #FantailFinds #NZSmallBusiness"
• •Email Newsletter Snippet (highlighting customer favourite): "Your smiles say it all! Our Pīwakawaka Wind Spinner is still stealing the show (and your hearts!). Thanks for sharing all the love for these cheeky charmers – they love bringing a bit of Kiwi sparkle to your homes and gardens! [Link to product] #CustomerLove #BestSeller #CheekyFantail"
• •Website Homepage Banner: "Welcome to Cheeky Fantail Finds! Discover unique treasures and gifts that celebrate the playful spirit of New Zealand. Get ready to smile! 😊"