Brand Tone

Aspirational, Results-Oriented, Informative yet Simple, Ethical

Brand Values

• •Natural Beauty & Inner Wellness
• •Self-Care and Confidence
• •Effectiveness and Quality
• •Ethical Practices
• •Authenticity

Best Practices

• •Highlight Ethical Values Subtly and Consistently: Regularly, but naturally, remind the audience of the vegan and cruelty-free nature of the products in descriptions, posts, and FAQs.
• •Focus on Tangible Benefits and Transformation: While being supportive, always bring it back to the positive changes users can expect (e.g., firmer skin, even tone, reduced blemishes, inner radiance).
• •Use clear and simple language to explain the benefits of each product.
• •Incorporate user-generated content or influencer collaborations to showcase real results and build trust.
• •Maintain a consistent brand voice across all platforms and marketing materials.

Social Perception

A brand that is seen as effective, ethical, and focused on enhancing natural beauty and inner wellness, promoting self-care and confidence through quality products.

Copy Examples

• •"Glow Up Collagen: Achieve radiant, youthful skin from within. Vegan and cruelty-free."
• •"Eraglow Vitamin C Serum: Brighten your complexion and reduce dark spots for an even skin tone."
• •"Refresh your skin with our gentle Facial Cleansing Foam. Vegan and cruelty-free."
• •"Eraglow Night Formula: Wake up to firmer, hydrated skin. Vegan and cruelty-free."
• •"See real results! Check out how Eraglow is transforming skin and boosting confidence. #eraglow #useeraglow"