Brand Tone

Aspirational, Confident & Stylish, Community-Focused, Dependable & Unique

Brand Values

• •Quality
• •Fashion Passion
• •Customer Focus
• •Versatility & Lifestyle
• •Comfort & Style
• •Ambition & Success

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives and characteristics of your brand's voice (e.g., "Aspirational," "Confident," "Inclusive," "Stylish," "Dependable") and provide examples of "do's and don'ts" for tone.
• •Understand Your Audience Deeply: Tailor your language, references, and calls to action to resonate with your "passionate, ambitious and successful audience," keeping their aspirations and lifestyle in mind.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, in email marketing, social media captions, and any advertising is harmonious and instantly recognizable as Delarue Collections.
• •Focus on "Why" Not Just "What": Communicate the values and lifestyle the brand represents (e.g., creating memories, living an inspired life) alongside product features.
• •Review and Refine Regularly: Periodically audit your copy across all platforms to ensure it still aligns with your brand identity and continues to resonate with your target audience. Gather feedback if possible.

Social Perception

Delarue Collections aims to be perceived as a provider of high-quality, stylish, and versatile fashion for a modern, ambitious individual and family. They cultivate an image of a brand that is part of an inspiring lifestyle.

Copy Examples

• •Headline: Delarue Collections: Dress for the Life You're Building. Body: More than just clothing, it's a statement. Our latest collection blends premium quality with contemporary design, empowering you to move through your day with confidence and style. Join the Delarue community. #DelarueLifestyle #ModernFashion
• •Headline: Elevate Your Everyday. Discover Delarue. Body: From essential basics to standout pieces, find high-quality, stylish comfort for every version of you. Because ambition looks good on you. Shop now and experience the Delarue difference. #DelarueCollections #StylishComfort
• •Headline: Inspired by Passion, Designed for You. Body: At Delarue Collections, fashion is our driving force. We craft unique, dependable pieces that let your success shine. What will you conquer today? #FashionForward #AmbitiousStyle
• •Headline: Beyond Trends. Beyond Compare. This is Delarue. Body: We believe in style that lasts and quality you can feel. Our new arrivals are here to inspire your next adventure, from city streets to memorable moments. Become part of something bigger. #DelarueCommunity #TimelessQuality
• •Headline: Your Style. Your Story. Your Delarue. Body: Uncompromising quality, unique designs, and a touch of inspiration in every stitch. Delarue Collections is here to help you create beautiful memories, dressed in confidence. Explore the collection. #LiveDelarue #FashionYourStory