Brand Tone

Friendly and Approachable, Inspiring and Creative, Helpful and Customer-Oriented, Passionate

Brand Values

• •Quality
• •Customization and Personalization
• •Customer Satisfaction
• •Ease and Accessibility
• •Creativity and Transformation
• •Eco-friendliness

Best Practices

• •Focus on the Customer's Vision and Benefit: Frame copy around how the product helps the customer achieve *their* desired space and feeling (e.g., "create the look *you* want," "your walls pop!").
• •Emphasize Ease and Support: Consistently mention "easy installation," "happy customer guarantee," and readily available customer service to build trust and reduce perceived effort.
• •Use enthusiastic language. Phrases like "we are passionate about creating beautiful interiors" reinforce this.
• •Highlight customization options and the ability to personalize spaces.
• •Incorporate eco-friendly aspects when relevant to the specific product.

Social Perception

Positive customer experiences, Engaged community, Responsive customer service, Appreciation for design variety

Copy Examples

• •Put a smile on your walls!
• •Wall murals that you will love.
• •Make your walls unique.
• •We are passionate about creating beautiful interiors with wall murals.
• •Happy customer guarantee.