Brand Tone

Promotional and Value-Oriented, Customer-Centric and Reassuring, Enthusiastic and Encouraging, Informative (Product-focused)

Brand Values

• •Customer Satisfaction
• •Quality and Competitive Pricing
• •Innovation and Trends
• •Security and Reliability
• •Responsiveness to Customers
• •Positivity and Creativity

Best Practices

• •Focus on Value and Benefits: Consistently highlight how products save money, solve problems, or bring joy, reinforcing the 'competitive prices' and 'great cost-benefit' value.
• •Emphasize 'free shipping' as a key value proposition.
• •Maintain a Positive and Enthusiastic Voice: Use upbeat language and expressions like 'Descubra produtos incríveis!' (Discover incredible products!).
• •Emphasize Trust and Customer Care: Regularly include phrases that speak to customer satisfaction, guarantees, and support, such as 'Your satisfaction is our priority' or 'We're here to help!' This aligns with their stated commitment to 'excelente suporte ao cliente'.
• •Encourage Engagement (Where Applicable): If building a social media presence, continue the website's call to 'Compartilhe sua experiência conosco' (Share your experience with us) to foster a sense of community and gather user-generated content that aligns with the brand's 'positivity and creativity' values.

Social Perception

Customers are likely attracted by the promise of free shipping, a wide variety of 'generic' and 'exclusive' products, and the security of a known payment platform.

Copy Examples

• •Frete grátis para todo Brasil, não perca! (Free shipping to all Brazil, don't miss out!)
• •Economize X% (Save X%)
• •Produtos a preços competitivos (competitively priced products)
• •Super custo benefício (great cost-benefit)
• •Nosso maior comprometimento é com a satisfação dos clientes (Our greatest commitment is to customer satisfaction)