Brand Tone

Professional & Informative, Trendy & Fashion-Forward, Approachable & Engaging, Confident & Quality-Focused

Brand Values

• •Style & Trend Leadership
• •Quality
• •Affordability
• •Ethical Practices & Sustainability
• •Customer Focus (B2B)
• •Accessibility

Best Practices

• •Know Your (B2B) Audience: Always write with the retailer or boutique owner in mind. Highlight aspects that matter to them: sell-through potential, quality, trend-relevance, and margin opportunities.
• •Stay True to "Trendy & Contemporary": Use current fashion language and references (e.g., "must-have," "it-girl style," "season's hottest"). Keep an eye on emerging trends and incorporate relevant terminology.
• •Emphasize Quality and Value: Subtly weave in mentions of quality materials, craftsmanship (where applicable), and the value proposition for their business (stylish products that sell).
• •Be Clear, Concise, and Action-Oriented: Wholesale buyers are busy. Make information easy to find and understand. Use clear calls to action (e.g., "Shop New Arrivals," "Request a Catalog," "Visit Our Showroom").
• •Visuals and Voice Alignment: Ensure the tone of the copy matches the aesthetic of the visuals. If the images are chic and modern, the copy should reflect that sophistication and trend-awareness. Maintain consistency across all platforms, adapting slightly for the specific audience and format of each (e.g., more playful on TikTok, more polished on the website).

Social Perception

A reliable source of current, trendy women's fashion. An LA-based brand, which often carries connotations of being at the forefront of fashion trends. Professional and easy to do business with through their various platforms.

Copy Examples

• •✨ UNBOX THE NEW SEASON ✨ Our latest collection just dropped, bringing you the must-have contemporary pieces your customers will be craving. LA-designed, quality-crafted, and ready to elevate your boutique. Tap the link in bio to explore the lookbook! #PlaceWholesale #NewCollection #WomensFashion #WholesaleClothing #LABased #TrendyStyles
• •Stock Up on Style: Best-Selling Restocks & Hot New Arrivals from PLACE Wholesale!
• •YOUR DESTINATION FOR YOUNG CONTEMPORARY WHOLESALE | Shop the freshest LA trends. Quality you can trust, styles your customers will love.
• •BTS at PLACE HQ! फैक्ट्री fresh styles hitting the site this week. Get your boutique ready for a style upgrade! 😉 #WholesaleFashion #FashionSupplier #LAStyle #BoutiqueOwners #TrendyClothes
• •The 'Monroe' Midi Dress: Effortless chic meets contemporary design. Crafted from premium [Fabric Type], this piece offers a flattering silhouette and on-trend detailing, ensuring it’s a fast-seller for your modern clientele. Style #PW123. Shop now for your boutique.