Brand Tone

Artistic & Appreciative, Nostalgic & Elegant, Gift-Oriented & Joyful, Direct & Informative

Brand Values

• •Craftsmanship & Quality
• •Nostalgia & Timelessness
• •Imagination & Wonder
• •Versatility

Best Practices

• •Develop a Brand Voice Guide: Document the identified tones (Artistic, Nostalgic, Elegant, Joyful, Gift-Oriented) with examples of words and phrases to use and avoid. This ensures anyone writing copy understands the desired voice.
• •Focus on 'Story' and 'Experience': Instead of just listing product features, weave narratives around the experience of owning or gifting a kaleidoscope – the wonder, the nostalgia, the artistry.
• •Use Evocative Language: Employ sensory words and descriptive adjectives that align with elegance, craftsmanship, and imagination (e.g., 'mesmerizing,' 'intricate,' 'timeless,' 'enchanting,' 'handcrafted').
• •Align 'About Us' with Product Tone: Revise the 'About Us' page to better reflect the artistic and nostalgic values showcased in the product descriptions. If the broader wholesale aspect is still relevant, find a way to integrate it more cohesively with the current primary offering, perhaps by positioning the handmade items as a premium, curated collection within the larger empire.
• •Maintain Consistency Across All Touchpoints: Ensure that the brand tone is consistent on the website, any future social media, product packaging, and customer communications. This builds a stronger, more recognizable brand identity.

Social Perception

Positive for Product Quality, Perceived as a Unique Gift, Niche Appeal, Limited Brand Recognition

Copy Examples

• •Headline: Rediscover Wonder. The V. Auguste Empire Kaleidoscope. Body: Crafted with artistry, each turn a new delight. A timeless gift for every generation.
• •Headline: Elegance. Nostalgia. Artistry. In Your Hands. Body: Our handmade kaleidoscopes are more than a toy; they're a journey to a world of intricate beauty. Perfect for the discerning eye.
• •Headline: Spark Joy, Inspire Imagination. Body: Give the gift of endless fascination. The V. Auguste Empire vintage collection – where craftsmanship meets enchantment.
• •Headline: A Glimpse of Bygone Beauty. Body: Meticulously handcrafted, our kaleidoscopes offer a moment of peaceful wonder in a busy world. A unique treasure for home or office.
• •Headline: The Art of Seeing Differently. Body: Experience the mesmerizing patterns and timeless charm of a V. Auguste Empire kaleidoscope. Handcrafted to inspire.