Brand Tone

Elegant, Artistic, Passionate, Caring, Authentic, Heritage-Rich, Conscious, Ethical, Approachable Luxury

Brand Values

• •Craftsmanship & Quality
• •Elegance & Functionality
• •Heritage & Storytelling
• •Sustainability & Ethical Practices
• •Artistic Expression & Design
• •Individuality & Bespoke Service

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., "Elegant," "Artistic," "Authentic," "Caring," "Conscious"), preferred vocabulary (and words to avoid), and grammatical style. Share this with anyone creating content.
• •Prioritize Storytelling: Infuse copy with the brand's heritage, the passion behind the craft, and the unique qualities of handmade items. Every product has a narrative.
• •Emphasize "Handmade" and "Artisanal": Consistently use terms that highlight the human touch, skill, and unique nature of the products, differentiating from mass-produced items.
• •Maintain Elegance in Language: Use descriptive, evocative language that reflects the quality and aesthetic of the products. Avoid overly casual slang or jargon that doesn't align with the sophisticated feel.
• •Be Authentic and Transparent: If sustainability and ethical practices are core values, communicate them clearly and honestly, providing details where possible to build trust. Ensure consistency in brand origin and history across all communications.

Social Perception

Stylish and focused on handcrafted beauty, aspirational and aesthetically pleasing.

Copy Examples

• •Instagram Post (New Bag Launch): Introducing the 'Seraphina' Tote ✨ // Handcrafted with devotion, each stitch tells a story of heritage and modern elegance. Discover the art of carrying. #NarsAtelier #HandmadeWithLove #ArtisanBags #ElegantDesign #SustainableStyle
• •Website Product Description (Crochet Bag): Woven from tradition, designed for today. Our 'Helia' crochet bag is more than an accessory; it's a piece of art, lovingly created to bring timeless elegance and soulful craftsmanship to your everyday. Experience the unique touch of Nars Atelier.
• •Email Newsletter Subject: From Our Hands to Yours: The Nars Atelier Legacy of Design (Body Snippet): At Nars Atelier, we believe true luxury lies in the unique story behind each creation. Our latest collection embodies our family's passion for design and commitment to sustainable, handcrafted excellence...
• •Pinterest Pin Description: Elegance, intricately woven. Our handmade raffia clutch – a testament to natural beauty and contemporary style. Pin your inspiration for conscious, artisanal accessories. #NarsAtelier #HandmadeAccessory #RaffiaBag #EthicalFashion #ArtToWear
• •"Our Story" Snippet for a Social Media Bio: Nars Atelier: Weaving heritage with contemporary design since [Year based on consistent brand story]. Handmade bags & accessories crafted with love, elegance, and a commitment to sustainable artistry. ✨