Brand Tone

Trendy, Chic, Fashion-forward, and Service-Oriented

Brand Values

• •Quality
• •Customer Service
• •Community
• •Trust and Security
• •Sustainability and Ethical Practices

Best Practices

• •Reconcile stated identity (eyewear focus) with actual product offerings (fashion).
• •Maintain consistency across all channels (website, social media, email, customer service).
• •Authentically weave in core values (quality, customer service, ethical practices) into copywriting.
• •Focus on benefits that customers find useful (solutions for their needs and desires).
• •Use data and insights to optimize content and enhance the customer experience.

Social Perception

Trendy, reliable online store offering the latest fashion trends with excellent customer service.

Copy Examples

• •Elevate your style with our chic dresses and casual tops.
• •Discover the perfect outfit for any occasion with our latest lawn collections.
• •Experience the comfort and style of our comfy co-ords.
• •Quality you can trust: Our stitched and embroidered suits are made with the finest materials.
• •Enjoy secure shopping with free shipping, 24/7 support, and a 30-day return policy.