Brand Tone

Artistic, Elegant, Authentic, Direct & Informative

Brand Values

• •Artistic Craftsmanship
• •Originality & Uniqueness
• •Quality Materials & Process
• •Personal Connection/Story
• •Commitment to Customers

Best Practices

• •Emphasize the Artist: Always connect the jewelry back to Beatrice Bizot, the sculptor. Use phrases like "Sculpted by Beatrice Bizot," "From Beatrice's studio," to reinforce the artistic origin.
• •Use Evocative, Art-Focused Language: Incorporate words like "sculptural," "artisan-crafted," "unique form," "texture," "artistry," "vision," and "expression" rather than generic jewelry terms.
• •Maintain a Refined and Slightly Understated Voice: Avoid overly casual slang or hype. The tone should reflect the elegance and artistic merit of the pieces. Let the imagery of the unique jewelry do much of the talking.
• •Highlight the Process (Subtly): Briefly mentioning the "lost wax technique" or "handmade process" adds to the authenticity and value without becoming overly technical.
• •Ensure Visual Consistency: The tone of the copy should be mirrored by the photography and website design – clean, artistic, and focused on the unique forms of the jewelry. The current minimalist approach works well.

Social Perception

Positive perception focusing on the beauty and artistry of the handmade jewelry, primarily within a niche audience on TikTok. The brand is in a nascent stage of building wider public recognition.

Copy Examples

• •Headline: Wearable Sculpture. Discover Milumino. Body: Each Milumino piece is born from the hands of sculptor Beatrice Bizot, transforming precious metals into unique expressions of art. Adorn yourself with a story, an emotion, an artifact.
• •Headline: Beyond Jewelry. It's Milumino. Body: Experience the intimate connection of art and adornment. Our silver necklaces and rings are individually sculpted, offering more than an accessory – they are a statement of refined originality.
• •Headline: The Artisan's Touch. The Sculptor's Vision. Body: From Beatrice Bizot's Tarragona workshop to you, every Milumino creation is a testament to the timeless beauty of the lost wax process and the soul of handmade artistry.
• •Headline: Milumino: Where Silver Takes Sculptural Form. Body: Explore our collection of handcrafted silver jewelry. Each ring and necklace is a miniature sculpture, designed by Beatrice Bizot to bring a touch of an artist's world into yours.
• •Headline: More Than an Ornament. A Piece of Art to Carry With You. Body: Milumino offers jewelry that transcends trends. Discover the enduring allure of sculptural pieces, meticulously crafted to be as unique as the individual who wears them.