Brand Tone

Caring & Empathetic, Authentic & Transparent, Informative & Helpful, Approachable & Friendly, Passionate

Brand Values

• •Natural & Gentle Care
• •Effectiveness & Relief
• •Handmade Quality & Craftsmanship
• •Customer-Centricity
• •Transparency
• •Cruelty-Free & Vegan

Best Practices

• •Always Revisit the "Why": Before writing, briefly reconnect with the founder's story and the core mission of helping people with sensitive skin through natural solutions. This keeps the empathetic and caring tone at the forefront.
• •Speak to Your Ideal Customer: Envision the person you're trying to help – someone potentially frustrated with their skin, seeking gentle and effective products. Use language they would use and understand. Address their pain points with compassion.
• •Highlight Natural Ingredients & Benefits (Not Just Features): Instead of just saying "contains shea butter," explain "enriched with nourishing shea butter to deeply moisturize and soothe dryness." Focus on the outcome for the customer.
• •Maintain Authenticity: Use genuine language. If it's handmade, say it with pride. If it’s a personal recipe, share that connection. Avoid overly corporate or jargon-filled speech. Let the passion for the products shine through.
• •Be Consistent Across Platforms, Adapt the Delivery: While the core tone (caring, authentic, informative) should remain the same, the delivery can be adapted. Instagram might be more visual with slightly shorter, engaging captions. TikTok will be punchier and video-centric. Website copy can be more detailed. The underlying voice, however, should be recognizably Sha's Body Bar. Regularly review content across all channels to ensure this consistency.

Social Perception

Trusted Source for Sensitive Skin, High-Quality, Natural Products, Personal & Relatable, Positive Customer Experiences, Ethical & Conscious Choice

Copy Examples

• •Headline (Website/Social Media): "Kiss itchy, irritated skin goodbye. ✨ Discover the gentle power of our handmade body butters, crafted with love for skin like yours."
• •Product Description Snippet (for an Eczema-focused product): "Tired of flare-ups? Our Soothing Oatmeal & Honey Bar is a hug for your skin. Lovingly handmade with colloidal oatmeal and raw honey to calm inflammation and deeply moisturize, bringing you the comfort you deserve."
• •Instagram Caption: "Sunday self-care just got a whole lot sweeter (and softer!). 🌱 Our [Product Name] is packed with nature's best to nourish your skin from the outside in. What are your favorite ways to unwind and care for your skin? Share below! 👇 #ShasBodyBar #NaturalSkincare #HandmadeWithLove #SensitiveSkinSolutions"
• •Email Subject Line (for a promotion): "Your Skin Deserves This: Treat Yourself to Nature's Goodness (and a little discount!)"
• •TikTok Video Idea Description: "Watch the magic happen! ✨ Behind the scenes making our best-selling [Product Name] body butter. Pure, natural ingredients for skin that glows. #HandmadeSkincare #NaturalIngredients #ShaBodyBar #Satisfying #SkinLove"