Brand Tone

Artisanal & Passionate, Elegant & Minimalist, Calm & Mindful, Quality-Driven & Informative, Approachable & Warm

Brand Values

• •Craftsmanship
• •Quality
• •Simplicity & Functionality
• •Sustainability & Mindful Consumption
• •Artistic Expression & Individuality
• •Connection

Best Practices

• •Emphasize the "Handmade" Aspect: Always highlight the artisanal nature of the products. Use words like "handcrafted," "artisan-made," "studio pottery," "maker's touch," and "unique."
• •Focus on Sensory Language and Experience: Describe how the ceramics feel, how they enhance daily rituals (like coffee or a meal), and the visual appeal. Use words like "tactile," "smooth," "earthy," "serene," "calm."
• •Maintain a Minimalist and Elegant Vocabulary: Avoid overly complex jargon or overly casual slang. Keep sentences clear, concise, and thoughtful, mirroring the design aesthetic.
• •Tell the Story: Weave in elements of the maker's passion, the inspiration behind designs, or the care taken in the creation process. This builds connection and reinforces the value of craftsmanship.
• •Be Authentic and Warm: When interacting directly (like on social media comments or in email signatures), maintain a genuine, approachable, and appreciative tone, reflecting the personal nature of a small studio.

Social Perception

Appreciation for Aesthetics, Value for Quality and Craftsmanship, Trusted Source for Unique Homewares, Positive Maker Interaction

Copy Examples

• •Sip your morning coffee from our handcrafted stoneware mug, designed to bring a moment of calm to your daily ritual. Each piece is shaped and glazed by hand in our Dorset studio, offering a unique tactile experience. Embrace the beauty of slow living.
• •Finding beauty in simplicity. Our minimalist planter provides the perfect quiet home for your favourite green companion. Handmade with intention, designed to last. #PeninsulaStudio #HandmadeCeramics #ModernHome #ArtisanMade #DorsetCraft
• •Discover the new collection: where earthy textures meet serene forms. Each piece is a testament to thoughtful design and the art of handmade. Explore timeless ceramics, crafted for your modern home.
• •At Peninsula Studio, we believe in the power of handmade. Every curve, every glaze is a reflection of passion and dedication to craftsmanship. We create more than just ceramics; we create pieces that tell a story and bring warmth to your space.
• •Elevate your everyday. Peninsula Studio offers beautifully crafted, handmade ceramics designed for the modern home. Invest in pieces that are as unique as you are. Shop our collection today.