Brand Tone

approachable, conscious, and style-focused

Brand Values

• •Sustainability & Ethics: Strong emphasis on eco-conscious choices, organic cotton, recycled fabrics, no harmful chemicals, and fair working conditions for artisans.
• •Comfort & Quality: Focus on soft, breathable, durable materials and a good fit.
• •Inclusivity & Body Positivity: Offering a wide range of sizes and aiming to flatter every figure, celebrating all shapes and sizes.
• •Affordable Luxury: Providing premium basics at accessible price points.
• •Timeless Style & Versatility: Offering essential, easy-to-mix-and-match pieces.
• •Authenticity & Self-Expression: Encouraging customers to 'Be you. Comfortable. Confident.'
• •Community: Building a community through brand ambassadors and customer loyalty programs.

Best Practices

• •Prioritize 'Comfort' and 'Conscious' Language: Consistently use words that evoke feelings of ease, softness, and well-being, alongside terms that highlight ethical production and sustainability (e.g., 'eco-friendly,' 'organic,' 'ethically made,' 'kind to the planet').
• •Maintain an Approachable and Inclusive Voice: Write as if you're talking to a friend – be warm, inviting, and ensure messaging resonates with a diverse audience by emphasizing size inclusivity and body positivity.
• •Highlight 'Timeless' over 'Trendy' (while still being current): While acknowledging current styles (like oversized fits), emphasize the lasting quality and versatility of the pieces, positioning them as wardrobe staples rather than fast-fashion fads.
• •Clearly Communicate Value: Go beyond just price; explain the value in terms of quality materials, craftsmanship, durability, and the positive impact of sustainable choices. Reinforce the 'affordable luxury' aspect.
• •Encourage Self-Expression and Confidence: Frame clothing choices as a means of personal expression and a way to feel good from the inside out, aligning with the tagline 'Be you. Comfortable. Confident.'

Social Perception

The brand aims to be perceived as a go-to for stylish, comfortable, and sustainable everyday wear. They are actively working to build a community, especially through their brand ambassador program targeting fashion influencers. The presence of discount offerings suggests they are targeting value-conscious consumers.

Copy Examples

• •Headline: Ethically Crafted, Effortlessly You. Discover Entimessi. Body: Step into a world where style meets sustainability. Our latest collection of premium basics is designed with the planet and your comfort in mind. Soft organic cotton, timeless designs, and a fit that feels custom-made. Shop now and feel the Entimessi difference.
• •Social Media Post: Your everyday just got an upgrade. ✨ Experience the perfect blend of comfort and conscious fashion with our new [Product Name]. Made for every body, every style. #Entimessi #SustainableStyle #ComfortIsKey #BeYou
• •Email Subject: Feel Good, Look Great: Conscious Comfort Awaits. Body: At Entimessi, we believe fashion should empower you and respect our planet. Explore our new arrivals – from cloud-like cotton tees to versatile loungewear, all ethically made and designed to help you express your unique style. Plus, enjoy [Offer] on your first order!
• •Product Description Snippet (for an oversized tee): Embrace relaxed vibes with our [Tee Name] oversized t-shirt. Crafted from the softest [Fabric Type], it’s your go-to for effortless cool. Dress it up, dress it down, make it yours. Because comfort and style should always go hand-in-hand.
• •Brand Ambassador Call-Out: Love fashion? Live sustainably? 🌿 Join the Entimessi family! We're looking for passionate style advocates to share our story of comfortable, conscious clothing. Inspire others, enjoy exclusive perks, and help us build a community that cares. Tag a friend who’d be perfect! #EntimessiAmbassador #FashionForGood #IndianInfluencers