Brand Tone

Enthusiast-focused, Performance-oriented, Modern & Tech-Savvy, Direct & Informative, Value-conscious

Brand Values

• •Performance
• •Quality
• •Customer Readiness/Convenience
• •Modern Aesthetics
• •Support

Best Practices

• •Emphasize Performance and Quality: Consistently use words that convey power, speed, reliability, and the high quality of the components used.
• •Showcase Modern Aesthetics: Where appropriate, describe the visual appeal of the PCs, including RGB lighting and case designs, as this is a significant factor for many gamers.
• •Maintain a Confident but Accessible Voice: Be confident in the products offered, but ensure the language is approachable and clearly explains the benefits, especially the "ready-to-play" aspect.
• •Provide Detailed Information: Gamers appreciate detailed information to make informed decisions; thus, ensure specifications and benefits are clearly outlined.
• •Highlight Value: When applicable, emphasize exclusive offers, promotions, and the balance between high performance and price.

Social Perception

Cyberhydron aims to be perceived as a provider of high-performance, premium gaming PCs that offer an excellent out-of-the-box experience for gaming enthusiasts.

Copy Examples

• •High performance meets incredible value – for a limited time!
• •The Apex Series features cutting-edge components, striking RGB designs, and the reliable performance you need for gaming, streaming, and creating.
• •Experience the ultimate gaming and work experience with Cyberhydron's premium PCs.
• •Our gaming PCs are fully assembled, pre-installed with Windows 11 Pro, and optimized for an immediate gaming experience.
• •Cyberhydron offers premium products at unbeatable prices.