Brand Tone

Friendly, Approachable, Inspiring, Creative, Helpful, Supportive, Passionate, Enthusiastic, Trustworthy, and Quality-Conscious

Brand Values

• •Quality
• •Creativity & Inspiration
• •Customer Satisfaction
• •Community
• •Sustainability/Safety
• •Family & Care

Best Practices

• •Always Prioritize Inspiration and Positivity: Frame product descriptions and social media posts around the joy of creating and the beautiful outcomes possible. Use enthusiastic and encouraging language.
• •Emphasize Quality and Trust: Regularly mention Oeko-Tex certifications where applicable and the care that goes into selecting/providing products. This reinforces value beyond just aesthetics.
• •Foster a Sense of Community: Actively encourage user-generated content, use community-focused hashtags, and respond to comments and messages in a friendly, approachable way. Make customers feel like part of the "Stofftime family."
• •Be Genuinely Helpful: Continue to offer tips, tutorials, and advice. This positions the brand as a supportive partner in the customer's creative journey, not just a retailer. Language should be clear, easy to understand, and supportive.
• •Maintain Visual and Linguistic Cohesion: Ensure that the visuals (bright, clear, inspiring photos/videos) align with the friendly, creative, and quality-focused language. While the main language is German, ensure any English touchpoints (like this analysis!) reflect the same core values and tone if reaching an international audience. If providing information in multiple languages, ensure the translation captures the intended nuance and warmth.

Social Perception

Positive, Reliable, Engaging, Supportive for Sewists, German-Focused but Accessible

Copy Examples

• •Homepage Welcome (New Collection): "Spark your next masterpiece! ✨ Explore our vibrant new collection of Oeko-Tex certified fabrics, lovingly curated to bring your creative visions to life. Quality you can feel, designs you’ll adore. What will you create today? #Stofftime #SewInspired"
• •Instagram Post (Showcasing a Customer Project): "Just look at this stunning dress made by the talented @[CustomerHandle] using our 'Summer Bloom' cotton poplin! 😍 We're so inspired by your creativity! Share your #Stofftime makes with us – we love to see your beautiful projects come to life! [Link to fabric]"
• •Product Description (New Jersey Fabric): "Soft, stretchy, and simply perfect for comfy kids' wear or your new favorite tee! Our new Oeko-Tex certified 'Playful Dots' jersey is not only a dream to sew but also gentle on the skin. Get yours and let the sewing adventures begin! (P.S. Check out our blog for tips on sewing with jersey!)"
• •Email Newsletter Subject Line: "💖 Fresh Fabric Joy + A Special Treat Just For You!" Email Body Snippet: "Hello [Customer Name], get ready to fall in love! Our latest arrivals are bursting with color and quality, perfect for your upcoming sewing projects. From cozy French Terry to elegant linen-mixes, find your next inspiration at Stofftime. Plus, as a thank you for being part of our creative community..."
• •TikTok Video Idea (Quick Tip): Visual: Quickly showing a common sewing mistake, then the correct way. Text Overlay: "Sewing Hack! ✨ Avoid wavy necklines like this!" (shows mistake) -> "Try this instead for a pro finish!" (shows solution). Voiceover/Caption: "Stop wrestling with wavy necklines! 😉 Our little trick makes all the difference. Find all the quality fabrics and notions you need for flawless results at Stofftime! #SewingTips #StofftimeHacks #DIYFashion #Nähen"