Brand Tone

Enthusiastic & Inspiring, Friendly & Approachable, Helpful & Informative, Playful & Cheerful, Trustworthy & Quality-Conscious

Brand Values

• •Creativity & Inspiration
• •Quality
• •Customer Satisfaction
• •Community
• •Uniqueness & Trendiness
• •Safety & Responsibility
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Stofftime's tone (Enthusiastic, Friendly, Helpful, Playful, Trustworthy) with examples of do's and don'ts. Share this with anyone creating content for the brand.
• •Always Prioritize Inspiration & Positivity: Frame messages to spark creativity and excitement. Even when addressing potential issues, maintain a helpful and optimistic tone.
• •Speak Directly to the Customer: Use "you" and "your" to create a personal connection. Ask questions to engage them and make them feel part of the Stofftime community.
• •Highlight Quality & Safety Naturally: Weave in mentions of OEKO-TEX® certification and fabric quality as benefits that directly enhance the customer's projects and provide peace of mind, rather than just technical specs.
• •Adapt to the Platform, but Maintain Core Identity: While the style on TikTok might be more overtly playful than a detailed blog post, the underlying friendliness, enthusiasm for sewing, and commitment to quality should remain consistent across all channels. Regularly review content across platforms to ensure alignment.

Social Perception

A Go-To Source for Unique & Quality Fabrics, Inspiring & Supportive for Sewists, Friendly & Customer-Oriented, Trustworthy & Reliable, Modern & Engaging

Copy Examples

• •✨ NEW ARRIVAL ALERT! ✨ Get ready to swoon over our latest collection of OEKO-TEX certified cotton jerseys! 😍 Soft, vibrant, and perfect for your little one's next adventure outfit. What magical creation will you bring to life first? 🧵✂️ Tap the link in bio to explore the collection! #Stofftime #NewCollection #OekoTex #SewingForKids #FabricLove #DIYFashion
• •Dreaming of sewing your own clothes but don't know where to start? 🤔 At Stofftime, we believe everyone can create! Discover our beginner-friendly kits, inspiring patterns, and the most delightful fabrics – all chosen to make your first project a joyful success. Plus, our friendly community is always here to cheer you on! 😊 Shop now & unleash your inner designer! [Link to website]
• •(Video shows quick cuts of a new, vibrant fabric being unrolled, draped, and a quick flash of a cute finished children's garment made from it, with upbeat, trending music) Text Overlay: Your next project called 📞 It wants THIS fabric! 😉 OEKO-TEX certified & super cute! #Stofftime #FabricHaul #SewingTikTok #DIYProjects #KidsFabric
• •Hello [Customer Name], ready to stock up your creative stash? 💖 Our much-loved [Fabric Type, e.g., Muslin] collection is now on sale for a limited time! Imagine the cozy swaddles, breezy summer tops, or adorable accessories you could craft. High quality, dream-worthy designs, now at a dreamier price. Don't miss out – your sewing machine is waiting! Shop Sale Now -> [Link]
• •More than just a fabric store, Stofftime is a dream woven into reality. Born from our family's passion for creating unique pieces for our children, we're dedicated to bringing you the highest quality, OEKO-TEX certified fabrics that inspire joy and endless creativity. Join our vibrant community and let's make something beautiful together!