Brand Tone

Authentic & Sincere, Friendly & Approachable, Passionate & Proud, Community-Oriented, Informative & Helpful

Brand Values

• •Quality Craftsmanship
• •Care & Attention to Detail
• •Customer Satisfaction
• •Local Community
• •Simplicity & Natural Goodness
• •Transparency

Best Practices

• •Always Emphasize "Handcrafted" and "Small Batch": These are core differentiators. Weave them naturally into product descriptions, social posts, and about sections to reinforce quality and care.
• •Use Warm, Friendly, and Slightly Rustic Language: Incorporate welcoming Texan hospitality where appropriate (e.g., "Howdy," "y'all" – if it feels authentic to their personal voice, as seen in some market interactions). Avoid overly corporate or sterile language.
• •Tell Your Story Consistently: Remind people of the "why" behind Lone Star Lather – the passion, the family aspect, the desire to create skin-loving products. This builds connection.
• •Focus on Benefits and Experience: Don't just list ingredients; explain how they make the customer *feel* (e.g., "leaves your skin feeling soft and happy," "an uplifting aroma to start your day").
• •Engage Authentically: When responding to comments or writing social media captions, maintain the same genuine, approachable, and passionate voice. Show the real people behind the brand.

Social Perception

Positive, Local & Artisanal, Trusted (by their customer base), Friendly & Personal

Copy Examples

• •✨ Fresh from our Texas workshop! ✨ Our new [Product Name] is handcrafted with love and [Key Ingredient 1] & [Key Ingredient 2] to give your skin the pampering it deserves. Small batch, big heart – that's the Lone Star Lather way. Come see us at the [Market Name] this Saturday or shop online!
• •Just a little peek into how your favorite [Product Type, e.g., soaps] are made! Each one is poured, cut, and wrapped by hand right here in [Their Town/Region if they want to specify, otherwise 'Texas']. We believe in quality you can feel. What are your Lone Star Lather favorites?
• •Lone Star Lather: Handcrafted bath & body goodness, made with passion in the heart of Texas. Discover the difference care makes.
• •Howdy, y'all! 👋 We're so excited to be back at the [Market Name] this [Day of the week] from [Time] - [Time]. Stop by and say hi – we'll have all your handcrafted favorites and maybe a new surprise or two! #LoneStarLather #TexasMade #ShopLocal
• •Indulge your skin with our [Soap Name] bar. Lovingly handcrafted in small batches, this luxurious soap blends [Key Ingredient 1], [Key Ingredient 2], and nourishing oils for a creamy lather that cleanses gently and leaves your skin feeling soft and happy. Scented with [Scent Description].