Brand Tone

Authentic, transparent, and sustainably conscious. Balances scientific efficacy with natural ingredients while maintaining an approachable and informative voice.

Brand Values

• •Transparency
• •Sustainability
• •Efficacy
• •Natural Ingredients
• •Ethical Sourcing

Best Practices

• •Maintain transparency about ingredients and sourcing.
• •Focus on clear and concise communication regarding product benefits.
• •Highlight certifications or approvals related to sustainability or sensitivity.
• •Emphasize the brand's commitment to both efficacy and ethical practices.
• •Engage with customer feedback and reviews to build trust and credibility.

Social Perception

A trustworthy skincare brand that prioritizes effectiveness, natural ingredients, sustainability, and transparency. Perceived as a brand that cares about both its customers and the environment.

Copy Examples

• •Discover the power of nature-backed skincare. Our formulas combine potent natural ingredients with cutting-edge science for visible results.
• •We believe in transparency. Learn about every ingredient in our products and why we chose it.
• •Sustainably sourced, ethically made. Skincare that's good for you and good for the planet.
• •Sensitive skin? We've got you covered. Our gentle formulas are free of harsh chemicals and irritants.
• •Real results, real ingredients. Experience the difference of skincare that truly cares.