Brand Tone

Comfort-oriented, empowering, practical, and engaging.

Brand Values

• •Comfort
• •Freedom
• •Style through Comfort
• •Practical Solutions
• •Empowerment

Best Practices

• •Maintain a consistent emphasis on comfort and freedom in all product descriptions.
• •Use Portuguese, tailored for a Brazilian audience, considering cultural nuances.
• •Incorporate customer testimonials and reviews to build trust and credibility.
• •Leverage social media trends to engage with a younger demographic, like the TikTok approach.
• •Ensure all copy aligns with the brand's core values of comfort, freedom, and practical solutions.

Social Perception

A brand perceived as prioritizing comfort and freedom, offering practical solutions while staying contemporary and engaging, especially among younger, online audiences. Positive reviews and a strong social media presence contribute to a trustworthy and appealing image.

Copy Examples

• •Sutiã Top Elleva: Conforto Sem Igual, Liberdade Total (Elleva Top Bra: Unmatched Comfort, Total Freedom)
• •Kit Ortopédico: Tênis Supercomfort + Palmilha de Nuvem + Meia amortecedora (Orthopedic Kit: Supercomfort Tennis Shoes + Cloud Insole + Cushioning Sock)
• •O verdadeiro estilo é o conforto. (True style is comfort.)
• •Nossos produtos oferecem soluções que permitem libertar seus movimentos sem desconforto, para que você possa direcionar sua atenção ao que realmente importa. (Our products provide solutions that allow you to free your movements without discomfort, so you can direct your attention to what really matters.)
• •Experimente o conforto e a liberdade em cada passo com a Elleva. (Experience comfort and freedom in every step with Elleva.)