Tono de Marca

Compassionate, Empathetic, Professional, Respectful, Supportive, Guiding, Reassuring, Trustworthy

Valores de Marca

• •Quality and Craftsmanship
• •Empathy and Support
• •Respect and Dignity
• •Customer Satisfaction
• •Integrity and Reliability
• •Choice and Personalization

Mejores Prácticas

• •Always Prioritize Empathy: Every piece of copy, from product descriptions to social media posts, should lead with understanding and compassion for the customer's emotional state. Use gentle, supportive language.
• •Focus on Respect and Dignity: Consistently use words that convey honor, respect, remembrance, and dignity. Avoid overly casual or overly somber language; aim for a balance that is comforting and professional.
• •Highlight Quality and Care: Emphasize the craftsmanship, quality materials, and attention to detail that go into each product. This reinforces the value and the idea of a lasting, worthy tribute.
• •Offer Guidance, Not Just Products: Frame communication around helping customers make a personal and meaningful choice. Highlight the availability of support and advice.
• •Maintain Clarity and Transparency: Ensure all information about products, services, and the ordering process is clear, accurate, and easy to understand. This builds trust, especially during a vulnerable time for customers.

Percepción Social

The brand aims for a highly positive perception, emphasizing personal service, support, transparency, and a focus on handmade and unique items to resonate with customers seeking guidance and understanding during a difficult time.

Ejemplos de Copy

• •Facebook/Instagram Ad: Finding the right tribute during a difficult time can be overwhelming. At Urn247.nl, we offer a collection of handcrafted urns, designed with care and respect. Let us help you find a lasting memorial that truly honors your loved one. Explore with support: [link]
• •Product Description Snippet (for a biodegradable urn): Embrace a gentle return to nature. Our Athos biodegradable urn is thoughtfully crafted from natural materials, offering an eco-conscious way to cherish and remember. A respectful tribute for a life beautifully lived.
• •Website Homepage Banner: Honor. Remember. Heal. Discover unique urns and memorials, crafted with compassion and designed to provide a dignified tribute. Personal guidance available every step of the way.
• •Email to a customer who made an inquiry: Thank you for reaching out to Urn247.nl. We understand this is a sensitive time, and we are here to support you in finding the perfect memorial. Please let us know if you have any questions or if we can assist you further in choosing a meaningful tribute.
• •YouTube Video Description (for a new urn showcase): Discover the [Urn Name] – a symbol of enduring love and remembrance. Each detail is crafted with the utmost care, offering a beautiful and respectful way to keep memories close. Our team is here to offer personal advice: [link]