Brand Tone

Friendly, Approachable, Enthusiastic, Playful, Supportive, Understanding, Informal yet Professional

Brand Values

• •Fun and Enjoyment
• •Focus and Calm
• •Quality and Engagement
• •Inclusivity and Support
• •Family-Oriented
• •Customer Satisfaction

Best Practices

• •Create a Simple Tone of Voice Guide: Document key characteristics of your brand voice (e.g., "Friendly, Enthusiastic, Supportive, Playful, Clear") with do's and don'ts. For example: "Do use emojis to add personality. Don't use overly technical jargon." Share this with anyone creating content.
• •Speak Like a Friend, Not a Corporation: Use contractions (e.g., "it's," "we're"), address the audience directly ("you," "your"), and don't be afraid to use enthusiastic language and interjections where appropriate. Think "family-run business" approachability.
• •Emphasize Benefits and Solutions: Connect product features to the positive outcomes they provide for the user – e.g., not just "This toy spins," but "This toy spins smoothly to help you focus or unwind." This shows understanding and care.
• •Be Genuine and Transparent: If you're a family-run business, let that shine through. Share your passion. If there's a delay or an issue, communicate openly and kindly. This builds trust and aligns with a supportive value system.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and customer service interactions. Do they consistently sound like "Twidgits"? Get feedback and make adjustments to ensure the tone remains on-brand and effective as the business grows.

Social Perception

Positive (among engaged followers), Niche Appeal, Emerging

Copy Examples

• •Feeling fidgety? Need a moment of calm? ✨ Twidgits is your family-run haven for the coolest fidgets and most soothing sensory toys! We get it. That's why we lovingly pick every item to bring more fun, focus, and a little bit of magic to your day. Come explore!
• •🎉 Woohoo! The wait is OVER! 🎉 Our brand new [Product Name] has just landed at Twidgits! Designed for ultimate sensory satisfaction and endless fun, this little wonder is ready to become your new favourite. Get yours before it zips off the shelves!
• •Press pause on stress. 🌿 Our curated collection of sensory toys at Twidgits isn't just about play; it's about finding your calm in the everyday. Perfect for busy minds and restless hands. Discover your little piece of peace today.
• •At Twidgits, everyone's welcome to fidget! We proudly stock a wide range of sensory-friendly toys perfect for supporting focus, managing anxiety, and celebrating neurodiversity. #TwidgitsSupports #ADHDfriendly #AutismAcceptance Find what makes you comfortably you!
• •Treat your senses (and your wallet!). 🤩 For a limited time, grab [Discount Percentage]% off all [Product Category/Specific Product] at Twidgits! Because everyone deserves a little extra joy and a great deal. Shop now and let the good vibes roll!