Brand Tone

Accessible, Inclusive, Value-Oriented, Convenience-Focused, Trendy, Up-to-Date, Direct, and Informative.

Brand Values

• •Customer Satisfaction
• •Affordability
• •Variety and Convenience
• •Quality (within affordability)
• •Innovation and Style

Best Practices

• •Highlight how your products and services benefit *them*, solve *their* problems, or help *them* achieve their aspirations (e.g., "Get *your* favorite products," "fits *your* lifestyle").
• •Emphasize Value Consistently: Whether it's price, convenience, or a wide selection, ensure the "value" proposition is clearly communicated in product descriptions, ads, and social media posts, reinforcing the "affordable prices" and "unbeatable prices" message.
• •Make product information, shipping details, and calls to action easy to understand, reflecting the brand's mission to make "online shopping easy."
• •Product videos should be informative and engaging, as seen in their current YouTube strategy.
• •Address customer service issues promptly and transparently to build trust and improve brand perception.

Social Perception

Shopperscult aims to be perceived as an emerging, affordable, and convenient online shopping destination in India, offering a wide variety of trendy and essential products. They are likely targeting price-conscious consumers and need to focus on building trust through reliable service and customer support.

Copy Examples

• •"Your one-stop destination for everything trendy & essential."
• •"Carefully curated collections to fit your lifestyle, personality, and needs."
• •"Premium quality products without the premium price tag."
• •"Making online shopping easy, exciting, and rewarding."
• •"Delivered right to your doorstep."