Brand Tone

Informative, Caring, Reassuring, Accessible & Direct

Brand Values

• •Health & Well-being
• •Quality & Technology
• •Customer Satisfaction & Support
• •Accessibility & Convenience
• •Style

Best Practices

• •Prioritize "You" over "We": Focus the copy on the customer's needs, problems, and how the product benefits them directly. Use language that speaks to their experience (e.g., "Feeling tired eyes?" instead of "We sell glasses that reduce eye strain").
• •Educate, Don't Just Sell: Explain the 'why' behind the product. Provide clear, concise information about blue light and the advantages of the glasses, reinforcing the informative and caring aspect of the brand.
• •Emphasize Benefits, Support with Features: Lead with the positive outcomes (better sleep, less eye strain), then briefly mention the features that deliver these benefits (e.g., "German technology lenses," "specific blue light filtering percentage").
• •Maintain a Reassuring and Supportive Voice: Use words that convey safety, reliability, and care (e.g., "protect," "relief," "well-being," "guaranteed," "support"). Ensure customer service information is always accessible.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and any advertisements is harmonious. Develop a simple style guide if necessary to remind content creators of the core tonal attributes.

Social Perception

Positive (amongst its customers), Specialized Niche, Emerging Brand Awareness, Trustworthy E-commerce

Copy Examples

• •Tired Eyes After Screen Time? Discover Real Relief. Long hours on your phone or laptop don't have to mean strained eyes and headaches. Our Blueblock glasses, featuring advanced German technology, filter out harmful blue light, helping you work, play, and sleep better. Protect your vision, enhance your well-being. Shop now for a clearer tomorrow.
• •Unlock Better Sleep. The Secret? Blocking Blue Light. Struggling to unwind before bed? Digital screens could be the culprit. Blueblock glasses are designed to shield your eyes from sleep-disrupting blue light, naturally promoting melatonin production. Experience deeper, more restful nights and wake up refreshed. Your eyes (and body) will thank you.
• •Healthier Screen Habits Start Here. Style Included. In today's digital world, protecting your eyes is essential. Our Blueblock glasses offer superior blue light filtration without compromising on style. Choose from a range of frames to suit your look and enjoy reduced eye fatigue, fewer headaches, and improved focus. Invest in your eye health today.
• •Feel the Blueblock Difference: Comfort, Clarity, and Care. Join countless Brazilians who've transformed their screen time into a comfortable experience. Our customers rave about the noticeable reduction in eye strain and the positive impact on their sleep. With free shipping across Brazil and dedicated support, taking care of your eyes has never been easier or more reliable.
• •German Technology for Your Eyes: The Smart Choice for Digital Life. Don't let blue light dictate your comfort. Our Blueblock lenses are engineered with precision to provide optimal protection. Whether you're a student, a professional, or a gamer, give your eyes the advanced defense they deserve. Experience the quality and care with Blueblock.