Brand Tone

Affectionate, playful, and joyful, with a touch of Brazilian warmth. It aims to evoke a sense of wonder and comfort.

Brand Values

• •Comfort
• •Joy
• •Quality
• •Imagination
• •Brazilian Culture

Best Practices

• •Use affectionate and playful language to connect with parents and children.
• •Incorporate Brazilian cultural references to resonate with the local audience.
• •Highlight the comfort and quality of the clothing to build trust.
• •Use storytelling to evoke emotions and create a sense of wonder.
• •Maintain a consistent tone across all platforms, reflecting the brand's warmth and joy.

Social Perception

Fantasia Infantil is perceived as a brand that offers comfortable, high-quality children's clothing with a touch of Brazilian charm. It evokes feelings of joy, warmth, and nostalgia, and is seen as a reliable source for parents who want to dress their children in stylish and comfortable outfits.

Copy Examples

• •"Roupinhas que abraçam e alegram o dia do seu pequeno!" (Clothes that hug and brighten your little one's day!)
• •"A Fantasia Infantil transforma cada momento em uma aventura inesquecível." (Fantasia Infantil transforms every moment into an unforgettable adventure.)
• •"Conforto e estilo para os pequenos exploradores do Brasil." (Comfort and style for the little explorers of Brazil.)
• •"Deixe a imaginação do seu filho voar com nossas coleções encantadoras." (Let your child's imagination soar with our enchanting collections.)
• •"Celebre a infância com peças feitas com amor e carinho." (Celebrate childhood with pieces made with love and care.)