Brand Tone

friendly, youthful, empowering, and aspirational

Brand Values

• •Quality & Efficacy
• •Cruelty-Free & Ethical Practices
• •Accessibility & Inclusivity
• •Empowerment & Self-Expression
• •Clean Beauty

Best Practices

• •Know Your Audience: Speak their language. Use youthful, positive, and engaging terms. Incorporate relevant emojis and pop culture references where appropriate (especially on platforms like TikTok and Instagram).
• •Emphasize Benefits & Feelings: Focus on how the products make the user *feel* (confident, empowered, flawless, joyful) rather than just listing features.
• •Maintain Ethical Transparency: Consistently highlight cruelty-free, vegan, and clean aspects in product descriptions and brand messaging. This builds trust and resonates with value-driven consumers.
• •Encourage Engagement: Ask questions, run polls, and prompt user-generated content. Make the audience feel like part of a community (the "Fable Fam").
• •Be Visually Consistent: Ensure that the tone of the copy is reflected in the accompanying visuals – bright, clean, aspirational, and often showcasing the product's texture and results effectively.

Social Perception

positive

Copy Examples

• •Headline: Unlock Your Inner Glow. ✨ Body: Ready for a flawless finish that feels like magic? Our Complexion Blending Clouds and Cloud Setting Spray are your new BFFs for an airbrushed look that lasts all day. Get ready to shine! #FableFlawless #GetYourGlow
• •Headline: POV: Your Makeup Stays Perfect. All. Day. Long. Body: No more midday meltdowns! Our Cloud Setting Spray is here to lock in your look from sunrise to sunset (and beyond!). Lightweight, cruelty-free, and totally fabulous. What look will you create? #FableCosmetics #SetForSuccess #VeganBeauty
• •Headline: Ethics Meet Efficacy. Beauty You Can Feel Good About. Body: We believe in beauty without bunnies (or harsh chemicals!). Our vegan, cruelty-free essentials like the fan-fave POWDR deliver that dreamy, airbrushed finish while being kind to your skin and the planet. #CleanBeauty #CrueltyFreeCosmetics #FableValues
• •Headline: Your Daily Dose of Confidence, Bottled. Body: It's more than just makeup, it's a ritual. A moment for YOU. Our silky-smooth Complexion Blending Clouds and refreshing Cloud Setting Spray make achieving that perfect blend an act of self-love. Embrace your unique story. #FableBeautyStory #EmpoweredByFable
• •Headline: Join the Fable Fam! ✨ Get That Airbrushed Look. Body: Seen the hype on TikTok? Our POWDR isn't just a setting powder, it's a confidence booster! Blur, smooth, and radiate with a formula that loves your skin. Tag us in your #FableFabulous transformations!