Brand Tone

Nurturing & Supportive, Spiritual & Mindful, Inspirational & Affirming

Brand Values

• •Self-Care & Self-Love
• •Wellness & Healing
• •Mindfulness & Connection
• •Thoughtful Craftsmanship
• •Cultural Resonance

Best Practices

• •Highlight the Experiential Aspect: Continuously emphasize the multisensory wellness experience – the candle as a tool for meditation, relaxation, and self-reflection, not just a fragrance.
• •Connect to Deeper Meanings (Subtly): While not needing to explicitly explain Filipino mythology in every post, let the essence of 'Diwata' – benevolence, nature, spirit, and gentle guidance – subtly inform the imagery and overall feeling of the content.
• •Use gentle, encouraging, and well-being focused language.
• •Emphasize inner connection, self-reflection, and healing in the copy.
• •Build product names and associated messaging around positive affirmations.

Social Perception

Positive & Appreciative, Seen as a Tool for Well-being, Enhanced by Cultural Understanding of 'Diwata'

Copy Examples

• •Because you deserve to feel cherished.
• •Our 'I Am Worthy' candle is an invitation to honor your true self.
• •Inspired by the wisdom of human experience and the serenity of nature spirits, our candles offer a multisensory path to tranquility.
• •Our thoughtfully created wellness candles are perfect for encouraging loved ones to pause, heal, and reconnect with their inner light.
• •Coming home to our full selves is an act of unconditional love