Brand Tone

Nostalgic & Evocative, Authentic & Traditional, Community-Oriented & Friendly, Appetizing & Indulgent, Informative & Helpful

Brand Values

• •Authenticity: Providing genuine Turkish products.
• •Nostalgia & Heritage: Connecting customers with the tastes and memories of Turkey.
• •Community: Fostering a sense of belonging among the Turkish diaspora and enthusiasts of Turkish culture.
• •Quality: Offering good quality products that remind people of home.
• •Accessibility: Making Turkish products readily available to those living abroad, particularly in the Netherlands.

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., nostalgic, warm, authentic), key messaging points, words to use, and words to avoid. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand their cultural references, what evokes nostalgia for them, their language nuances (even within Turkish, considering regional preferences if applicable), and their needs. Tailor the copy to resonate with these elements.
• •Use Storytelling: Weave narratives into your copy, especially those that tap into shared memories, traditions, and the feeling of 'home.' This reinforces the nostalgic aspect of the brand.
• •Maintain Authenticity in Language: If using Turkish, ensure it's accurate, natural, and culturally appropriate. If also communicating in Dutch or English, ensure the translation or adaptation still carries the core nostalgic and authentic feeling.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook ad, or a TikTok video script, the underlying tone and core message of nostalgia and authentic Turkish connection should remain consistent. Regular audits of content can help ensure this.

Social Perception

Positive within the Target Community, Seen as a Gateway to Home, Specialty Provider, Trustworthy (based on repeat engagement)

Copy Examples

• •Remember those long conversations back home, warmed by a perfect glass of Turkish tea? Rekindle those cherished moments. Our authentic [Tea Brand Name] is here to bring the taste of tradition right to your doorstep in the Netherlands. ☕ #NostaljiNL #TurkishTea #TasteOfHome
• •Bayram is just around the corner! Share the joy and flavors of home with our special Nostalji Bayram Box, filled with all your childhood favorites. Let's celebrate together, even miles apart. ✨ #NostaljiNL #BayramHazırlığı #TurkishDelights #CommunityLove
• •Guess what just landed at Nostalji NL? That [Specific Snack Name] you’ve been dreaming of! Get ready for a delicious trip down memory lane. Limited stock available – grab yours before it’s gone! 🏃‍♀️💨 #NostaljiNL #NewInStore #TurkishSnacks #ChildhoodMemories
• •Nostalji NL was born from a simple longing – the taste of home. We believe that no matter where you are, you should always be able to enjoy the authentic flavors that tell the story of our rich Turkish heritage. We're more than just a store; we're a piece of home, delivered. ❤️ #NostaljiNL #OurStory #TurkishCulture #FromTurkeyWithLove
• •What’s the one Turkish snack that instantly takes you back to your childhood? Share your memories in the comments below! We love hearing your stories. 👇 #NostaljiNL #FoodMemories #TurkishCommunity #ShareYourNostalgia